Comments on: 10 Not So Great Logo Redesigns http://urlm.co/blog/2009/08/25/10-not-so-great-logo-redesigns/ Fri, 16 Mar 2012 12:35:30 +0000 hourly 1 http://wordpress.org/?v=3.4 By: Raj Talreja http://urlm.co/blog/2009/08/25/10-not-so-great-logo-redesigns/#comment-747 Raj Talreja Thu, 20 Oct 2011 21:23:27 +0000 http://theroxor.com/?p=2517#comment-747 Pepsi: Pac man with mouth open. Animal Planet: They took the planet and animal away, only is text planet. Master card: New logo >> Worst card Pepsi: Pac man with mouth open.
Animal Planet: They took the planet and animal away, only is text planet.
Master card: New logo >> Worst card

]]> By: Sushant @ Techooze http://urlm.co/blog/2009/08/25/10-not-so-great-logo-redesigns/#comment-746 Sushant @ Techooze Sun, 31 Jan 2010 18:06:24 +0000 http://theroxor.com/?p=2517#comment-746 The new mastercard logo looks weird The new mastercard logo looks weird

]]> By: Sebastian Salzgeber http://urlm.co/blog/2009/08/25/10-not-so-great-logo-redesigns/#comment-745 Sebastian Salzgeber Sat, 30 Jan 2010 13:46:53 +0000 http://theroxor.com/?p=2517#comment-745 In addition: I think the overall worst logo transition above is the logo from Animal Planet. Its technical poor and does not transport any message.It looks like the first try of a Typographic Student. I think what they wanted to transport was the diversity of Nature (but I might be wrong). The France Logo is only on its first view bad. In the Second it simply followes the Trend in this market. Look at Commercials from Portugal, spain and Italy. Its a country, they doint want a shaped logo... they want a feeling. I think its decent solved. (But I must say, thats not my taste, but I see it in its context) In addition: I think the overall worst logo transition above is the logo from Animal Planet. Its technical poor and does not transport any message.It looks like the first try of a Typographic Student. I think what they wanted to transport was the diversity of Nature (but I might be wrong).

The France Logo is only on its first view bad. In the Second it simply followes the Trend in this market. Look at Commercials from Portugal, spain and Italy. Its a country, they doint want a shaped logo… they want a feeling. I think its decent solved. (But I must say, thats not my taste, but I see it in its context)

]]> By: Sebastian Salzgeber http://urlm.co/blog/2009/08/25/10-not-so-great-logo-redesigns/#comment-744 Sebastian Salzgeber Sat, 30 Jan 2010 13:28:50 +0000 http://theroxor.com/?p=2517#comment-744 I doint think the Pepsi-Logo is that bad. Its follows the trend of giving the Brand a depth. You can find it good or bad that brands want their logos 3Ded, but In my view the Pepsi-Logo did very well in this aspect. Ford and co. simply but a bevel on their plain graphics which looks decent, but you can see, that their logo was a plain image and is now beveled. The Pepsi-Logo grab its plain icon by it roots und twisted it into depth by making it to a ball and rotating it by some degree and exported it again into a plain logo, which results in a perspective disortion. I for myself find this an very attractive Idea of keeping the 2D character by freshing it up with the (kind of odd) trend of 3Ding the logo. I doint think the Pepsi-Logo is that bad. Its follows the trend of giving the Brand a depth. You can find it good or bad that brands want their logos 3Ded, but In my view the Pepsi-Logo did very well in this aspect. Ford and co. simply but a bevel on their plain graphics which looks decent, but you can see, that their logo was a plain image and is now beveled. The Pepsi-Logo grab its plain icon by it roots und twisted it into depth by making it to a ball and rotating it by some degree and exported it again into a plain logo, which results in a perspective disortion. I for myself find this an very attractive Idea of keeping the 2D character by freshing it up with the (kind of odd) trend of 3Ding the logo.

]]> By: ArcherTC http://urlm.co/blog/2009/08/25/10-not-so-great-logo-redesigns/#comment-743 ArcherTC Fri, 28 Aug 2009 15:08:22 +0000 http://theroxor.com/?p=2517#comment-743 Pepsi paid $1 million for that logo redesign too. Read the agency brief: http://industry.bnet.com/advertising/1000821/pepsis-nonsensical-logo-redesign-document-1-million-for-this/ Pepsi paid $1 million for that logo redesign too. Read the agency brief: http://industry.bnet.com/advertising/1000821/pepsis-nonsensical-logo-redesign-document-1-million-for-this/

]]> By: xmadenyux http://urlm.co/blog/2009/08/25/10-not-so-great-logo-redesigns/#comment-742 xmadenyux Thu, 27 Aug 2009 13:46:42 +0000 http://theroxor.com/?p=2517#comment-742 OMG! i didn't know about the change in Mastercard's logo. Sucks! OMG! i didn’t know about the change in Mastercard’s logo. Sucks!

]]> By: Mark http://urlm.co/blog/2009/08/25/10-not-so-great-logo-redesigns/#comment-741 Mark Wed, 26 Aug 2009 14:36:51 +0000 http://theroxor.com/?p=2517#comment-741 Animal Planet: I never understood this redesign. Where is the animal and where is the planet. And what is up with the large "A" and sideways "M". What is the significance Pepsi: They should really stop redesigning their logo. It is as if their marketing department makes changes just to make changes. Mastercard: Is that really their new logo. Please say no. I have not seen it used anywhere. Hopefully it is not. Econo Lodge: I actually like this one. Animal Planet: I never understood this redesign. Where is the animal and where is the planet. And what is up with the large “A” and sideways “M”. What is the significance

Pepsi: They should really stop redesigning their logo. It is as if their marketing department makes changes just to make changes.

Mastercard: Is that really their new logo. Please say no. I have not seen it used anywhere. Hopefully it is not.

Econo Lodge: I actually like this one.

]]> By: John Ferguson http://urlm.co/blog/2009/08/25/10-not-so-great-logo-redesigns/#comment-740 John Ferguson Wed, 26 Aug 2009 10:52:51 +0000 http://theroxor.com/?p=2517#comment-740 I think most of those are OK. I quite like the France logo. Mastercard is clearly the worst, followed by Animal Planet. The Parkard Bell looks a bit cheap, like a generic system builder, oh wait! I think most of those are OK. I quite like the France logo. Mastercard is clearly the worst, followed by Animal Planet. The Parkard Bell looks a bit cheap, like a generic system builder, oh wait!

]]> By: CC http://urlm.co/blog/2009/08/25/10-not-so-great-logo-redesigns/#comment-739 CC Wed, 26 Aug 2009 10:29:45 +0000 http://theroxor.com/?p=2517#comment-739 Mastercard and Pepsi totally sucks Mastercard and Pepsi totally sucks

]]> By: Tim B http://urlm.co/blog/2009/08/25/10-not-so-great-logo-redesigns/#comment-738 Tim B Wed, 26 Aug 2009 10:28:05 +0000 http://theroxor.com/?p=2517#comment-738 iuri - Capital One "got..a bit of future" - it's a SWOOSH. It couldn't have less 'future' if it tried!! Mucho Sucko Amigo iuri – Capital One “got..a bit of future” – it’s a SWOOSH. It couldn’t have less ‘future’ if it tried!! Mucho Sucko Amigo

]]> By: Ben http://urlm.co/blog/2009/08/25/10-not-so-great-logo-redesigns/#comment-737 Ben Wed, 26 Aug 2009 00:51:00 +0000 http://theroxor.com/?p=2517#comment-737 I really don't understand the new logo of Pepsi.. The old was better. I really don’t understand the new logo of Pepsi.. The old was better.

]]> By: iuri http://urlm.co/blog/2009/08/25/10-not-so-great-logo-redesigns/#comment-736 iuri Tue, 25 Aug 2009 23:17:20 +0000 http://theroxor.com/?p=2517#comment-736 Kraft's logo made a good change and inserted the slogan, it wasnt a bad call at all. Capital one got more life and a bit of future too, got better. The rest is really crappy Kraft’s logo made a good change and inserted the slogan, it wasnt a bad call at all. Capital one got more life and a bit of future too, got better. The rest is really crappy

]]> By: Dave Sparks http://urlm.co/blog/2009/08/25/10-not-so-great-logo-redesigns/#comment-735 Dave Sparks Tue, 25 Aug 2009 20:28:49 +0000 http://theroxor.com/?p=2517#comment-735 I don't think the Excel one was too bad but they did go bust after the logo change although that probably wasn't the reason. The animal planet one isn't that great, in fact most of the others were better before. Always good to look at the other side of the coin and not just good designs all the time. I don’t think the Excel one was too bad but they did go bust after the logo change although that probably wasn’t the reason.
The animal planet one isn’t that great, in fact most of the others were better before.
Always good to look at the other side of the coin and not just good designs all the time.

]]> By: @elibbagate http://urlm.co/blog/2009/08/25/10-not-so-great-logo-redesigns/#comment-734 @elibbagate Tue, 25 Aug 2009 19:11:04 +0000 http://theroxor.com/?p=2517#comment-734 I agree with all you on all of these. Glad you included Econo Lodge, what was it about 2008 that made every road side motel to go with a logo redesign and they all look like they went to web2.0Logodesign.com and made a $199 purchase! Ramada is awful! I agree with all you on all of these. Glad you included Econo Lodge, what was it about 2008 that made every road side motel to go with a logo redesign and they all look like they went to web2.0Logodesign.com and made a $199 purchase! Ramada is awful!

]]> By: Robert http://urlm.co/blog/2009/08/25/10-not-so-great-logo-redesigns/#comment-733 Robert Tue, 25 Aug 2009 18:34:57 +0000 http://theroxor.com/?p=2517#comment-733 That new Mastercard logo is the worst... what is it? That new Mastercard logo is the worst… what is it?

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