Northwave T-Track

In order to increase sales that is really important to innovate and create product differentiation.
So assuming that the product provide real advantages over the competition, it can boost the brand image.

Here is one example from Northwave that is getting more popularity from its T-Track lacing system and is a great alternative to BOA's lacing system. I will let you watch this video from a Northwave dude, so that you can better see how it works.