Love at first site is an interactive film, shot entirely on location at the Greek island of Paros, and in Athens.
It is the story of how Petros, a young Greek man and Joanna, an English girl on vacation at the island of Paros, fall in love “at first sight”, and spend a magic week together, only to break up and never see each other again. The story unfolds in “flash back” and users get to experience the love story from the beginning. Only through their actions and correct choices can they progress the love story and bring the two heroes back together at the big finale, two years after the events at Paros.
The website is part of an integrated campaign aiming to engage 18-24 young women and men, the primary target group for “Lacta”, one of the most renowned chocolate brands in Greece. The campaign is also promoting sales, by placing special "on-pack" codes, that users could then submit on the website and get tips in order to progress the story.
You can help the love story unfold, at www.loveatfirstsite.gr/en/