Adam Chandler Joins Martini Media as CRO

ADAM CHANDLER JOINS MARTINI MEDIA
AS CHIEF REVENUE OFFICER

Former Yahoo and PointRoll exec will lead sales effort for affluent ad network.

NEW YORK (October 19, 2010)—Martini Media announced that Adam Chandler has joined the company as Chief Revenue Officer. Former vp/sales at PointRoll and executive director of sales for Yahoo’s Partnerships and Emerging Markets, Chandler is charged with expanding the sales team and proposition for the Martini, an affluent ad network of 1,000 websites with more than 45 million unique visitors.

“Adam is the ideal hire to build out our global ad sales business,” said Skip Brand, founder and CEO of Martini Media. “He has proven himself as a thought leader in this business and an exceptionally effective deal-maker. Adam’s deep experience creating new business opportunities will position us for rapid growth and market leadership. Equally important, Adam is the right guy to mentor and coach our growing team.”

Prior to joining Martini, Chandler was vp/sales at Pointroll, a rich media company. Previously, he was the executive director of sales for Yahoo’s Partnerships and Emerging Markets, overseeing sales through Yahoo’s display advertising partnerships. Chandler shepherded Yahoo’s expansion into the US Hispanic market and developed partnerships with A-list brands such as eBay, AT&T, Wal-Mart, Comcast, Verizon, Forbes, CNET, and NBC/Telemundo. Prior to Yahoo, he held sales and business development positions at About.com and NBC.

“I was attracted to Martini as a strong and differentiated solution in the chaotic display ad space,” said Chandler. “The most affluent, influential top-25% of consumers will become increasingly interesting as sophisticated platforms like Martini combine media and audience expertise to unlock ROI for advertisers trying to keep up with rapidly growing engagement online. I look forward to bringing our solution to marketers worldwide, and expect to continue Martini’s revenue and audience growth on its exceptional trajectory.”

About Martini Media Network (www.martinimedianetwork.com)
Martini Media Network is a horizontally focused media company reaching American consumers with household incomes over $100,000 –25% of the US Internet population. Sophisticated audiences require sophisticated strategies – Martini’s high-engagement media in Lifestyle & Business, robust custom solutions & formats, deep data, targeting & technology, ensure success for Advertisers, Publishers & Consumers. With our invite-only publisher network of world-famous traditional titles & new media sites, Martini seeks to revolutionize the role of the media company in the 21st century with expertise in audience aggregation, technology solutions and advertising execution. Martini recently announced the opening of a New York office. For more information, see www.martinimedianetwork.com or follow the company on Twitter.