CEO Skip Brand Taps Top Sales Talent to Build-Out NYC Sales Office
NEW YORK, August 30 — Martini Media announces the opening of a New York office and seven new sales and marketing hires. Martini, headquartered in San Francisco, seeks to continue growing the team, bringing the largest media network reaching affluent consumers online to the global ad marketplace.
“We are extremely excited about ramping up our team with incredible sales talent to bring the Martini story and solutions to clients across the spectrum,” says Skip Brand, Martini CEO. “Serving the needs of our New York-based clients and partners has always been a priority to us, and we look forward to making Martini a major part of the New York media landscape.”
Leading the New York team is Todd Heger, who comes most recently from ESPN. Todd brings 16 years of media business experience to Martini on the buy and sell sides, with 9 years at ESPN, where he led global, cross-platform sales deals for both US and international clients.
“Coming from ESPN, I deeply respect the importance of quality media and how to leverage the relationship between a consumer and the media they identify with,” Heger says. “What I love about Martini is the focus on the websites that matter most to the affluent consumer, and the scale Martini brings with over 1,200 of those engaging, passion-rich websites to reach over 90% of their target audience.”
Heger is joined in New York by Brian Mulcahy, who will serve as a travel category specialist after stints at Zagat.com and Fodors.com, where he specialized in custom integrations and digital sponsorships for lifestyle and travel brands. Brian Ecclesine also joins the team, having most recently been the number-one sales person for seven straight quarters at AdMarketplace.
In San Francisco, Martini brings Ben Quinn’s five years of experience at Yahoo into an already strong team. Ben was a top sales performer at Yahoo, as an individual contributor and a sales manager. Ben initiated and led a 30-person call center in the Philippines for the Yahoo sales organization.
Lisa Newton will lead Martini’s business-to-business sales efforts across the Martini Business Network. Formerly MediaTec Publishing’s digital advertising sales manager, Lisa developed custom programs from branding to lead generation for clients across the sites of Chief Learning Officer, Talent Management, Diversity Executive and Certification Magazine, among others.
Martini’s marketing team is growing as well, with Maly Ly joining as director of marketing and custom solutions. With 10 years of product development and marketing experience, including marketing program development and execution and corporate brand-building in the digital media space, Maly will add new dimensions to Martini’s product suite, custom solutions and differentiation in the marketplace. Maly is joined by Colette Vance-Wright, formerly a marketing and sales specialist for Hearst Corporation’s Cosmopolitan and O magazines.
Martini will continue to grow all facets of the company to keep up with demand for digital media solutions to the affluent audience.
About Martini Media Network (www.martinimedianetwork.com)
Martini Media Network is a horizontally focused media company reaching American consumers with household incomes over $100,000 –25% of the US Internet population. Sophisticated audiences require sophisticated strategies – Martini’s high-engagement media in Lifestyle & Business, robust custom solutions & formats, deep data, targeting & technology, ensure success for Advertisers, Publishers & Consumers. With our invite-only publisher network of world-famous traditional titles & new media sites, Martini seeks to revolutionize the role of the media company in the 21st century with expertise in audience aggregation, technology solutions and advertising execution.
For more information, see http://www.martinimedianetwork.com, follow us on Twitter: http://twitter.com/martini_life
SOURCE Martini Media Network
Martini Media 