Who Says The Market Can’t Handle High Prices?
Who says the market can’t handle high prices? Just ask Del Monte Foods and Melissa's Produce in California who sell high-end premium fruit and vegetables. It took Del Monte Foods over a decade and a half to develop a Ruby-hued pineapple. There are no others like it in the world. Melissa sells this one pineapple - get this, are you sitting down? - they sell the Rubyglow Pineapple for $395.99. That's just under $400 for a pineapple! Are you kidding me? Now,...
How To Sell The Marriott Way
In 1927, JW Marriott opened up a root beer stand. That's right, Marriott Hotels started as a root beer stand. The first Marriott Hotel did not open up until 1957 in Arlington, Virginia. Since then, you have 4400 Marriotts worldwide. What a success story. Now, what was the reason behind that success? Well, if you would ask Bill Marriott, he would tell you that they were very successful because they empowered their lower-level employees to solve customer problems up to...
Selling the Met Gala Way
The number one reason why sales cultures are not performing the way CEOs want them to is simply because they're concentrating on the wrong people. That's right. You see, last Sunday was the annual Met Gala in New York City. The Met Gala was started in 1995 by Anna Wintour, who is the editor-in-chief of Vogue. It was simply to help the Metropolitan Museum of Art fund its costume exhibit. Well, it became a big deal with Anna’s work; she...
Growing Sales the Rolls Royce Way
Did you hear that Rolls-Royce announced this week that it is building five brand new buildings on its main manufacturing site in England? So, I ask you, what was the driver for making this huge, expensive decision? Many of you would say it is to build new cars. That is far from the truth. The reason why Rolls-Royce is taking on this huge expense is so they can build more customizable features without sacrificing the speed of production. You see, their...
Boeing’s Velocity Crisis: When Speed Trumps Quality
In today's world, the pressure to quickly deliver innovative solutions can sometimes lead to unintended consequences. Just ask Boeing. Its recent spate of mishaps is causing it a lot of problems. From increased regulatory pressures to safety concerns to customers, fliers, like me, worrying whether or not the Boeing plane they're on is actually going to get to where they want to go. For example, remember the door plug that fell off the plane in midair? How would you like to sit in...
Go Slow to Go Fast
Do you know that sometimes you have to go slow to go fast? Recently, I installed a new productivity software program. And like many of you, I figured I knew immediately what I had to do, so I didn’t bother reading the instructions. After two painful hours of trying to get the software to work properly, I finally gave up. What did I do? I googled a YouTube video on how to use the software and after watching for 10...
Three Questions You Should Ask Each Prospect To Quickly Grow Your Sales
Everyone is always looking for that quick fix. That's why Americans spend over $50 billion annually on vitamins and supplements. They want that quick fix. So, what's the quick fix you need in order to increase your sales? Well, the magic bullet, in this case, comes in the form of three questions you need to ask each and every prospect: 1.“What does success look like to you from using my product or service?” You have to find that out because...
Thinking Outside the Box: How a Shoe Store Owner Solved the Shoplifting Problem
As we've all seen for the last year or two, there's been a lot of shoplifting. A pack of thieves breaking into stores, stealing massive amounts of merchandise, and leaving before the cops come. If they're caught, they’re back on the streets in a couple of minutes. Shoplifting has gotten to such a high degree of loss for shop owners that many of them simply raise their hands, give up, and close their doors. But not this store owner outside...
Mastering Cross-Selling: Insights from Nature’s Banyan Tree
When I think of sales success, I think of a Banyan tree. Look at this tree. It is so magnificent. But look at the integrated network of roots. It's amazing how it grows. Now, here's what's special about a Banyan tree. It's not like normal trees that have one trunk coming down, and it's not planted by a seed. Instead, it propagates itself by entangling its web of roots and bark around host plants and basically takes over. This is...