Partner Communications Company Ltd. (PTNR) and its fully owned subsidiary, 012 Smile Telecom Ltd. would be merged and integrated and Menahem Tirosh would be named Chief Operating Officer of the group. Tirosh would be responsible for the integration of the Technologies, IT and Operations Divisions, along with the long term strategic preparation in these areas.
As per the integration strategy between Partner and 012 Smile, along with maintaining separate cores of busines, Partner in the cellular area and 012 Smile in the fixed-line communications area, the headquarter services of the group, including human resources, finance, legal, procurement and logistics, would be integrated and would be provided jointly under an integrated management. This process is a direct continuation of the integration of the engineering operations of the two companies under Partner and the transfer of Partner's fixed-line communications branch to 012 Smile.
This process is designated to maximize the operational and organizational synergies and to integrate parallel activities and would enable focusing on the managerial inputs required in order to cope with the market challenges in the short as well as the long term. The company anticipates that this process is expected to be concluded during the first quarter of 2012.
The company added that Tirosh's appointment as COO would enable focusing on the managerial inputs required for the integration of cross organizational processes and balancing between short as well as long term challenges in the network, technology and operational areas.
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