The Best News Source About Television Stations in the Southeastern U.S.

Everything You Wanted To Know About Alabama’s Broadcast Television Markets

In ABC, Alabama, Birmingham, CBS, Columbus-Opelika, CW, Dothan, FOX, Huntsville-Decatur, Mobile-Pensacola, Montgomery-Selma, MyTV, NBC on January 21, 2011 at 7:51 am

It is true: if you’re a sports anchor-wannabe, a job in Alabama could be your goal, and there’s plenty of diversity among media markets to choose from. Where else can you cover the self-proclaimed king of SEC football?

  • Birmingham (Anniston/Tuscaloosa) is the state’s biggest market, at #43. Stations include: WBRC (FOX), WVTM (NBC), WTTO (CW), WIAT (CBS), WBMA-LP (ABC) and WABM (MyTV). WBRC claims ratings dominance here, but given it’s a FOX affiliate (and its newscasts are on one hour earlier than the other affiliates), that’s a difficult pill to swallow. No clear winner here. All stations provide their newscasts in high definition.
  • Next on the list is a market that is shared with the Florida panhandle: Mobile-Pensacola (Ft. Walton). The hyphenated market ranks 59th among Nielsen markets nationwide. Stations include: WEAR (ABC), WKRG (CBS), WALA (FOX), WPMI (NBC) WFGX (MyTV) and WFNA (CW). All stations air newscasts in high definition.
  • The third top-100 station in the state, Huntsville-Decatur (Florence), is another hyphenated market, coming in at No. 79. Stations include: WHDF (CW), WHNT (CBS), WAAY (ABC), WAFF (NBC) and WZDX (FOX). All news-producing stations provide newscasts in high definition.
  • Montgomery-Selma is the next station in Alabama, comprising the capital city. It’s ranked #121 among Nielsen media markets. Stations include: WAKA (CBS), WSFA (NBC), WCOV (FOX), WBMM (CW) and WNCF (ABC). WSFA has been the market leader for decades. All stations air newscasts in high definition.
  • Another market that straddles state borders is the Columbus, GA (Opelika, AL) DMA, market #126. Interestingly enough, it also straddles the CST and EST time zones. Stations include: WRBL (CBS), WTVM (ABC), WLTZ (NBC) and WXTX (FOX). WTVM is the ratings leader in this market. All stations broadcast newscasts in HD.
  • Dothan rounds out the Alabama markets, at #173. Stations include: WTVY (CBS), WDHN (ABC) and WDFX (FOX). WTVY is the ratings leader. Only WDHN does not air newscasts in HD.

(Above was updated February 1, 2015)

That covers another one of several states we’ll be covering. If you work for one of these affiliates and have news about new hires, on-air graphic updates, HD overhauls, or anything that would be of interest to this local news blog, please let us know.. I’m not necessarily talking about station gossip, but that works, too. If someone uttered a profane word on-air, for example, that’d be something. Station sales, downsizing, things like that are also newsworthy. You can do so anonymously, of course, but have to prove you work for the station in question for credibility purposes by sending us an email to southtvnewser@gmail.com.

  1. Both WKRG-TV and WEAR-TV were producing newscasts in high definition at the time this post was made.

    • I’ll make a correction. Thanks for your comment; once we start getting regular commenters and tipsters, we can really get the content going for this media blog.

  2. Ironically, there is one more mistake in that well written article. Lamar County is one of Alabama’s 67 counties but it belongs to the Tupelo/Columbus Market. Perhaps you already knew that though and it wasn’t a mistake at all.

  3. I appreciate that, Jonathan. I don’t really have county-by-county breakdowns of DMA markets or anything else like that. This strictly lists the markets by state, except a few cases where the market overlaps more than one county, like Mobile-Pensacola or the Tri-Cities-TN-VA markets. I will note it, but won’t add the Tupelo-Columbus-West Point-Houston market to the Alabama entry because it’s only one county. Seriously, I appreciate you bringing that to my attention, though. I didn’t know that. I’m actually from Lake Charles, Louisiana. I’m trying to get more knowledgeable about the markets I’m writing about. Feel free to comment anytime!

  4. […] been enjoying its new HD transition and set design since April 21, competitor WPMI has become the last station in this market to make the switch as well, debuting its high-definition newscasts and sparkling set over the […]

  5. WRBL began airing newscasts in HD in March of this year.

Leave a comment