“You can always identify the pioneers; they are the ones with arrows in their backs.”
Ouch…there goes another arrow. WrapMail has definitely taken on the role of pioneer since its launch in January of 2006 in the world of email marketing. We are redefining how organizations use their ‘everyday’ emails to drive new sales, gain market research and even create new streams of revenue. This past week I received the two emails below which demonstrate email marketing the ‘old way.’
Borders - The Old Way
Pier1 - The Old Way
Don’t those look great? Don’t they make you want to click all over those emails with those attractive images? Wait, what’s that? What images you say. Exactly. Now, take a look at how a wrapped email using our technology shows up…every time.
Ours
We connect two dots: the corporate website and email. And we do it without installing anything on any desktop so we’re compatible with all email clients including cell phones. The above is the result. Email marketing is moving in a new direction and it includes having (embedded) HTML within emails. Why? Well, you be the judge. Which image would you be more inclined to click? The one with empty boxes and red Xs, or the one with images and product shots/offers. The wrapped example is based on a personal email – not a blast, which does not come from “do-not-reply” but rather from someone you know.
To me, the best part is the sentence at the top of the two mass emails which say “Are you having trouble viewing this email?” I would say a resounding yes.
Dave Kustin – CMO, WrapMail
WrapMail's Weblog 
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