William L. Haralson & Associates, Inc., is particularly well qualified to perform feasibility studies for water parks. The President of WLHA, Bill Haralson, has more than 25 years consulting experience primarily in the field of tourism and recreation planning and economics. His particular specialty in recent years has been conceptual planning and feasibility studies for wave pools and water parks. The following is a list of projects undertaken by Mr. Haralson in recent years.
CLIENT ASSIGNMENT
City of Sandusky, Ohio Market study for a wave pool in Battery Park.
City of Springfield, Missouri Market and financial feasibility study for a water park in Doling Park.
Wynne Enterprises Market and financial feasibility study for a water park on Galveston Island.
Wet 'n Wild Market study for a water park in the Dallas/Fort Worth area.
Motel Resorts, Inc. Expansion study for the aquatic center at the Marriott Inn in the Louisville area.
Paddock Pools of Albany Market and financial feasibility study for a water park in the Albany, New York area.
New Orleans City Park Market and financial feasibility study for a water park in New Orleans' City Park.
Stuman and Gafnea Market and financial feasibility study for a water park in Birmingham, Alabama.
Bryant Morris Development Market and financial feasibility study for a water park in the San Jose area.
White Water, Inc. Market and financial feasibility study for a water park and campground near San Antonio, Texas.
City of Fort Wayne, Indiana Market and financial feasibility study for a water park in Coliseum Park.
White Water, Inc. Market studies for two water parks in the greater Atlanta area.
Bell's Amusement Park Consultation on concept planning for a water park in Tulsa, Oklahoma.
Bryant Morris Development Market and financial feasibility study for a water park in Frank G. Bonelli Regional Park in east Los Angeles County.
City of Carbondale, Illinois Market and financial feasibility study for a water park in Carbondale.
White Water, Inc. Market studies for two water parks in the Dallas/Fort Worth area.
Jerson, Inc. Market and financial feasibility study for a water park in Lake County, Indiana.
Brach Enterprises Market and financial feasibility study for a water park in Grand Junction, Colorado.
Six Flags Corporation Consultation on design and operation of Atlantis a water park in Broward County, Florida.
Paddock Pools of Albany Market and financial feasibility study for a water park on Long Island, New York.
Desert Oceans Corporation Market and financial feasibility study for a water park in Albuquerque, New Mexico.
Howard Hughes Development Corp. Market and financial feasibility study for a water park in Las Vegas.
Purcell Management Company, Ltd. Market and financial feasibility study for a water park in the Vancouver, British Columbia area.
North Little Rock Ad & Promotion Market and financial feasibility study Commission for a water park in North Little Rock.
City of College Station, Texas Market study for a water park in College Station.
Calvin R. Burgess Market and financial feasibility study for a water park in Austin, Texas.
RMD Associates Consulting on financial analysis for a water park in the Williamsburg, Virginia area.
Seigfreid, Edwards, Merhar Consulting on financial analysis for a water park in Rockford, Illinois.
Nail and Gaudet Site selection for a water park in the Baton Rouge area.
Frederic R. Schatz Market and financial feasibility study for a water park in the Cincinnati area.
A. Craig Collingwood Market and financial feasibility study for a water park in Moore, Oklahoma.
The Water Park Developers, Ltd. Market and financial feasibility study for a water park in Corona, California.
McGraw and Wilson Market and financial feasibility study for a water park and campground near Port Huron, Michigan.
Valley View Associates and Market and financial feasibility study for a
William G. Willis water park at Valley View Lake Park near Akron, Ohio.
GHS Developers, Inc. Market and financial feasibility study for a water park in Lubbock, Texas.
Oceans of Fun General consultation on park planning.
Rapids on the Reservoir Market study and recommendations for Rapids on the Reservoir near Jackson, Mississippi.
W. 0. Courter Market feasibility analysis for a proposed water park in Boise, Idaho.
The Waterworks Limited Market feasibility analysis for a proposed
Company water park in Portage County, Ohio.
The Leisure Group Market feasibility analysis for a proposed water park in Augusta, Georgia.
The Waterparks of Illinois Market and financial feasibility study for
Limited Partnership a water park in Oakbrook Terrace, Illinois.
Calvin R. Burgess Market and financial feasibility study for a water park in San Antonio, Texas.
Bryant Morris Development Consultation on expansion of water park in Salt Lake City.
W.S. Development Market and financial feasibility study for a water park in Billings, Montana.
Bunnell Hill Development Co. Market and financial feasibility study for a water park in Mason, Ohio.
City of Birmingham Market and financial feasibility study for a water park in Birmingham, Alabama.
Tom Webster Market and financial feasibility study for a water park in Minneapolis, Minnesota.
Megapolitan Mortgage Company Market and financial feasibility study for a water park in Denver, Colorado.
Oasis Parks Market and financial feasibility study for a water park in Albuquerque, New Mexico.
Heritage USA Market and financial feasibility study for Heritage Island.
Mr. Martin Bearer Market and financial feasibility study for a
proposed water park at Chestnut Hill Resort.
Montgomery County Parks, Market and financial feasibility study for a
Recreation & Maintenance water park in Montgomery County, Ohio.
Service Department.
Vanderburgh County, Indiana Consultation on expansion of existing aquatic center in Burdette Park.
Bassemier's Transportation, Inc. Market and financial feasibility study for a water park in Evansville, Indiana.
Waves, Inc. Market and financial feasibility studies for water parks in Baton Rouge, Louisiana and Orange, Texas.
Riley and McEwen Market study for a water park in Ardmore,
Oklahoma.
Waterfun Paradise Market and financial feasibility study for a water park in Escondido, California.
Forrec Construction Ltd. Market and financial feasibility study for a water park in Toronto Island Park, Toronto, Ontario.
City of Detroit Market and financial feasibility study for water park in Detroit, Michigan.
Dr. Edward Torba Market analysis for a proposed water park near Latrobe, Pennsylvania.
Albertsson, Frick, and Kinsey Market and financial feasibility study for a
proposed water park on Sawnee Mountain.
The Larson Family Market and financial feasibility study for a water park near Kissimmee, Florida.
Scott Hudgens Companies Market and financial feasibility study for a hotel and water park at Glynn Place in Brunswick, Georgia.
Michael J. Miller Market and financial feasibility study for a water park in Canton, Michigan.
Surf's Up U.S.A. Market and financial feasibility study for a water park in St. Charles County, Missouri.
PACE Productions, Inc. Market and financial feasibility study for a water park in Nashville, Tennessee.
Town of Avon, Colorado Market and financial feasibility study for an indoor water park in the Town of Avon.
Creative Waterworks, Inc. Market and financial feasibility study for a water park in Indianapolis, Indiana.
Greater Huntington Park & Analysis and recommendations for aquatic
Recreation District facilities in the Greater Huntington Park and Recreation District.
Wayne County Parks a Recreation Market feasibility analysis for a water park in Wayne County, Michigan.
City of Lancaster, Texas Market and financial feasibility study for a water park in Lancaster, Texas.
Joe A. McDermott, Inc. Market and financial feasibility study for Splashtown U.S.A. in Spring, Texas.
Splashland Waterparks Market and financial feasibility study for a water park in Eagan, Minnesota.
Jekyll Island Authority Market and financial feasibility study for a water park on Jekyll Island.
New Mexico Desert Surf Market and financial feasibility study for a water park in Albuquerque, New Mexico.
Surf City USA, Inc. Market and financial feasibility study for a water park in San Bernardino, California.
Aspect Leisure Limited Consultation on site selection and water park development on the Balearic Islands and the Province of Malaga on the Mediterranean coast of Spain.
Wichita FantaSea Park Analysis and recommendations for improvements at FantaSea Park in Wichita, Kansas.
Compound Enterprises, Inc. Market and financial feasibility study for a water park on the Island of Maui.
Vanderburgh County, Indiana Analysis and recommendations for additional improvements at the aquatic center in Burdette Park.
Water Town, Inc. Consultation regarding recommendations for future development at Water Town in Shreveport, Louisiana.
The Henson Companies Market and financial feasibility study for Emerald Pointe, a wet/dry park, in Greensboro, North Carolina.
Arrighi, Smith & Associates Consultation and evaluation of a water park in Baton Rouge, Louisiana.
Gary B. Bennett Consultation and evaluation of Waterland USA in Jackson, Mississippi.
The Beach Market analysis for a water and theme park in Jefferson Parish, Louisiana.
Scot Fritzsche Market feasibility analysis for a water park/campground in McHenry, Illinois.
Leisure Marine Corp. Market study of the Oasis Water Park in Phoenix for purposes of acquisition.
City of Denton, Texas Market feasibility study for alternative aquatic concepts.
Alpamare Market analysis for a proposed water park near Dusseldorf, West Germany.
Winslow Investments Recommended improvements program for
Funland in Grand Rapids, Michigan.
Leonard Norwich Market study of the proposed Jordan Point project near Richmond, Virginia.
Pleasure Island Market study for a water park at the Pleasure Island site in Muskegon, Michigan.
Sam B. Haynes, Jr. Market feasibility study for the Baton Rouge, Louisiana water park.
Robert E. Garrett Market feasibility study for a water park in
Amarillo, Texas.
City of Hanford Market feasibility study for a water park in
Hanford, California.
Point Cadet Development Corp. Market feasibility study for a water park at Point Cadet in Biloxi, Mississippi.
Wild Springs Water Park Associates Market feasibility study for a water park at the Saratoga Raceway in Saratoga Springs, New York.
Sally Industries, Inc. Market feasibility study for a water park in
Jacksonville, Florida.
James John Tovrea Market feasibility study for a water park in
Denver, Colorado.
Charles B. Krumel Market feasibility study for a water park in Key West, Florida.
Lake County Parks and Market feasibility study for a water park in
Recreation Department Lake County, Indiana.
Horry Land Company, Inc. Market study for a proposed water park at Myrtle Beach, South Carolina.
Putnam County Parks and Analysis and recommendations for improving
Recreation Commission the Valley Park wave pool complex.
Montbel, Inc. Market feasibility study for The Beach in Albuquerque.
Heery International, Inc. Market and financial feasibility study for a family aquatic center in Lake Kennedy Park in Cape Coral, Florida.
City of Raytown, Department Market feasibility study for improvements at of Parks and Recreation the Raytown Public Pool in Raytown, Mo.
James E. Geddes Market feasibility study for a proposed water park at Hacienda Taboada in San Miguel de Allende in the State of Guanajuato, Mexico.
City of New Martinsville, Market feasibility study for improvements at
Parks and Recreation Commission Wetzel Pool in New Martinsville, W. Va.
Tidal Wave Development Co. Market study for a proposed water park located within the Palisades, a 900 acre mixed-use development project near Grafton, Illinois.
Karts West Ltd. Market feasibility study to evaluate Karts West's facilities and operations, make recommendations for physical and operational changes, and to evaluate those changes in terms of projected financial performance.
Plaza Las Americas, Inc. Recommendations for improvements at Atlantis, The Water Kingdom in Hollywood, Florida and Plaza Acuatica in San Juan, Puerto Rico.
City of Des Moines, Iowa Recommended long-term development program for the City of Des Moines' aquatic facilities.
Plaza Las Americas, Inc. Market and financial feasibility study to determine attendance and income potential as well as physical facility requirements for a new water park at Seaquarium in Miami on Virginia Key.
Ms. Kimberly A. Seeds Market and financial feasibility study for a
proposed water park in Berrien County, Michigan.
Leisure Partners, Inc. Market and financial feasibility study for a
proposed water park in Auburn, Alabama.
City of Valparaiso, Indiana Market and financial feasibility study for a
proposed aquatic center in Valparaiso.
Wild River Country Recommendations for Wild River Country in Little Rock, Arkansas.
Bay West Development Corp. Ltd. Market and financial feasibility study for a
proposed water park in the Cable Beach area of Nassau, The Bahamas
Walt Disney Imagineering Participated in the planning parameters for the EuroDisney water park to be located near Paris, France.
The Southshore Corporation Market and financial feasibility study for a
proposed water park in the Southeast Denver area.
Splashtown USA Valuation of Splashtown USA in Spring, Texas, a suburb of Houston.
The Cronus Group Market and financial feasibility study for a
proposed water park in Rio de Janeiro, Brazil.
HASEKO (Hawaii), Inc. Market and financial feasibility study for a
proposed water park on the Island of Kauai.
Charleston County Park and Market and financial feasibility study for a Recreation Commission proposed water park in James Island County Park.
Splashworld Limited Partners Market feasibility study for a proposed water park in the Chicago area.
HERSHEYPARK Market study for a proposed water park and fun center.
East Brunswick Township Market feasibility study for the redevelopment of Community Beach in East Brunswick, New Jersey.
NationsBank Evaluation of Emerald Pointe water park in
Greensboro, North Carolina.
The Peoria Park District Feasibility analysis Lakeview Pool renovation/ water park development.
Six Flags Over Mid-America Market study for Six Flags Over Mid-America's water park in Eureka, Missouri.
The City of Vista, California Market feasibility study for a proposed aquatic center.
Surf City USA, Inc. Market feasibility study for a proposed water park in the Augusta, Georgia area.
ASCAMIL, S.A. Economic evaluation of CICI in Acapulco, Mexico.
Mr. Harvey Youngquist Market feasibility study for a proposed water park in Fort Myers, Florida.
White Water Mountain Resorts, Inc. Market feasibility study for a proposed water park at Powder Ridge Ski Area in Connecticut.
Michael Swerdlow Companies, Inc. Market feasibility study for a proposed water park in Hollywood, Florida.
Mr. Alain Baldacci Market feasibility study for a proposed water park in Ribeirao Preto, Brazil.
Delaware North Companies, Inc, Market feasibility study for a proposed water park and family fun center in Daytona Beach, Florida.
The Randolph Company Market Study for a Waterpark North of Austin.
Reston Association Feasibility Study for updating Aquatic facility
at Reston, Virginia.
Promotora De Parquez Market Feasibility Study for a Waterpark
Aquaticos S.A. DE C.V. in Cancun, Mexico.
Westchester County Market and Feasibility Study for Expansion
Department of Parks, of Saxon Woods Aquatic Center.
Recreation & Conservation
City of Ocean City,Maryland Market and Feasibility Study for a proposed
Aquatic Center in Ocean City, Maryland.
O'Hana Pa'ani Wai, Inc.,Hawaii Market and Feasibility Study for a proposed
water park on the Island of Maui.
Town of Chesapeake Beach, Maryland Market and Financial Feasibility study for
the development of a new Aquatic Center.
Township of Edison, New Jersey Market and Feasibility Study for a proposed
Aquatic Center in Edison, Township, New Jersey.
City of Crossville, Tennessee Market and financial feasibility study for water park in Crossville.
City of Del Rio, Texas Market and financial feasibility study for a water park in Del Rio.
Mrs. Loretta Landry Market and financial feasibility study for a water park in Lafayette, Louisiana.
Froelich Construction Market and financial feasibility study for a water park in Bakersfield, California
Walker Construction Market and financial feasibility study for a water park in Lower Lake, California.
Mr. David Jarvis Market and financial feasibility study for a water park in Wilmington, North Carolina.
City of Danville, Virginia Market and financial feasibility study for a water park in Danville, Virginia.
Premier Parks Consulting for a water park in Edmond, Oklahoma.
Mini-Golf International LLC Consulting for a WP in the People's Republic of China.
City of Fullerton (CA) Market and financial feasibility study for a water park in Fullerton, California.
City of Long Beach (CA) Market and financial study for a water park in Long Beach, California.
City of Milwaukee (WI) Market and financial study for a water park in Milwaukee, Wisconsin.
Wave Loch, Inc. Market and financial study for a water park in Fullerton, California.
White Water Canyon, Inc. Consulting for a water park in San Diego county, California.
City of Fullerton Development of water park in Independence Park, California.
Water Technology Major expansion and renovation project for
Belmont Plaza Olympic Pool, City of Long Beach,
California.
Paradise Island Analysis of attraction called "Flowrider" for "The Gold Coast", Australia.
David Saunders Water Park project in Cyprus.
Carlington Aquatic Park Business plan for proposed Aquatic Center in Ottawa, Ontario.
Water Technology Inc. Expansion potential of an aquatic center in
Milwaukee, Wisconsin.
Sapphire Beach Resort & Marina Development of W.P. on the island of St. Thomas in the Virgin Islands.
Erisa Mortgage Company A prepared summary of findings & recommendations of "The Beach", Albuquerque, New Mexico.
Tropical Land Development Feasibility study to assess projects attendance potential, proper scale mix of components & test for financial feasibility.
Habitacional, S.A. Market & financial feasibility study for a proposed water park in Brazil.
The Ruffin Hotel Group Market & financial feasibility study for the
development of a water park in the Cable Beach area of Nassau.
Mr. Richard Keane Proposed development of a leisure complex
consisting of a water park and a family entertainment center.
The City of Glenn Heights Market and financial feasibility study for a
proposed water park in Glenn Heights, Texas.
HARBRU Proposed development of combined water park & theme park in Luquillo, Puerto Rico.
Wild Water West Water Park Consulting services in regard to Wild Water West Water Park & Family Amusement Park in Sioux Falls, South Dakota.
Rockford Park District Market & financial feasibility study of the existing "Magic Waters" water park in Rockford, Illinois.
Bill Smith Market & financial feasibility for a water park on Grand Cayman island.
Habitacional Construcoes.S.A. Market & financial feasibility for a water park in
& Diniz S.A. the City of Aracaju, State of Sergipe, Country of
Brazil.
Water Park, LTD. Market & financial feasibility study for a water park in Fountain, Colorado.
Diversified Real Estate Concepts, Inc. Market & financial study for a water park and an adventure park in Lake Geneva, Wisconsin.
City of Palm Desert,California Market & financial feasibility study for an aquatic
center in Palm Desert, California.
Christoph Memorial YWCA Market & financial feasibility study for improvement to existing aquatic facility.
City of El Paso Market & financial feasibility study for an aquatic
center.
Wet N'Wild Market & financial feasibility study for a water park in Broward County, Florida.
Wet N'Wild Market & financial feasibility study for a water park in Poway, California.
City of Collinsville,Illinois Market & financial feasibility study for an aquatic center in Collinsville, Illinois.
Mr. R. Dave Brenneman Market & financial feasibility study for a water
park in Cedar Rapids, Iowa.
Huron-Clinton Metro Parks Commission Market & financial feasibility study for an aquatic
center in the Detroit, Michigan area.
Milton Hall Market & financial feasibility study for a water park
in Athens, Greece
Louis Barbosa Market & financial feasibility study for a water park
in Hobbs, New Mexico
Martia House Market & financial feasibility study for a water park
in Panama
Aquatic Amusements Market & financial feasibility study for an aquatic
center in Haverstraw, NX
Shawnee Nation Market & financial feasibility study for a water park
in Urbana, Ohio
Samuel Newman Market & financial feasibility study for a water park
at Camel Back Ski Resort
Ravay Mendiorez Market & financial feasibility study for an aquatic
center in Elk Grove, CA
Roseland Waterpark Market & financial feasibility study for a water park
in New York
Dr. Jack Herrington Market & financial feasibility study for a water park
in Maui
Inversione Hugo Diago Market & financial feasibility study for a water park
in Colombia
Itochu Corp. Market & financial feasibility study for a water park
in Okinawa, Japan
Dutch Spring Consulting services regarding expansion of existing water facility
Bromley Ski Resort Market & financial feasibility study for a water park
St John’s River Power Park Market & financial feasibility study for a water park
in Florida
Fremont Investments Consulting services for a water park in Callifornia
Hellenic Resort Developments Market & financial feasibility study for a water park
in Greece
Richard Fisher Market & financial feasibility study for King
Neptune’s Laggon, a water park in Florida
Burroughs & Chapin Market & financial feasibility study for Myrtle
Waves Water Park in South Carolina
City of Baytown Market & financial feasibility study for a water park
in Baytown, Texas
Okimo Mountain Market & financial feasibility study for an indoor
water park located in a Vermont ski resort
Island Putt & Drive Consulting services regarding possible expansion
opportunities
Moreno Valley Aquatic Center Market & financial feasibility study for an aquatic
center in California
Fort Jackson Market & financial feasibility study for an aquatic
facility in South Carolina
DKL Construction Market & financial feasibility study for a water park
in Traverse City, Michigan
N.B.G.S. Market & financial feasibility study for a water park
on South Padre Island in Texas
Jeff Ings Market & financial feasibility study for a water park
in Wisconsin
Warner Bros. Market & financial feasibility study for a water park
in Australia
City of Joplin Market & financial feasibility study for a water park
in Joplin, Missouri
Over the years, Mr. Haralson has maintained a keen interest in the water park concept. For the past ten years, he has served as a lecturer at wave pool seminars sponsored by the University of Alabama at Huntsville, WaveTek and Anheuser Busch, as well as the World Waterpark Association (WWA) and the National Parks and Recreation Association. Mr. Haralson received the 1986 World Waterpark Association Leadership Award and has served as an elected member on the Executive Committee of WWA. Also, as a result of extensive project involvement, Mr. Haralson maintains a complete file of data on wave pools, including operating revenue, expenses, user characteristics, suppliers and other data required to conduct this type of study.
*The first five projects discussed were undertaken by Mr. William Haralson prior to forming William L. Haralson & Associates, Inc.
PUBLICATIONS
William L. Haralson, "The Economic Feasibility Study," Private & Commercial Recreation, ed. Arlin F. Epperson (State College, PA: Venture Publishing, Inc., 1986), pp. 155-198.
World Waterpark Association's Splash, "Two for Tea -- Public-Private Tea Parties Shouldn't End Up in the Drink," May-June, 1986.
International Association of Amusement Parks and Attractions' FUNWORLD, "Patterns and Trends in the U.S. Waterpark Industry," May, 1989.
World Waterpark Association's Splash, "Per Capita Spending at Waterparks -- An Overview," May-June, 1989.
International Association of Amusement Parks and Attractions' FUNWORLD, "Waterpark
Report," July, 1989.
International Association of Amusement Parks and Attractions' FUNWORLD, "Perking Up Per Caps at Waterparks," September, 1989.
Aquatics, "Burdette Park Pool -- Expansion Puts Facility In The Plus Column," September-October, 1989.
World Waterpark Association's Splash, "1989 Water Park Per Caps," May-June, 1990.
World Waterpark Association's Splash, "1989 Water Park Attendance," July-August, 1990.
International Association of Amusement Parks and Attractions' FUNWORLD, "Guidelines For Attraction Profitability," August, 1990.
PARK WORLD, "Per Capita Spending -- Evaluation and Some Guidelines for Improvement," September, 1990.
PARK WORLD, "Increasing Attendance to Increase Profitability," March, 1991.
World Waterpark Association's Splash, "Origin of the Species," April, 1991.
International Association of Amusement Parks and Attractions' FUNWORLD, "Guidelines For Waterpark Planning," April, 1991.
World Waterpark Association's Splash, "1990 Per Capita Spending Patterns," May-June, 1991.
World Waterpark Association's Splash, "Pavilion Rental & Day Camp. Pay off for Burdedtte Park," May-June, 1992.
World Waterpark Association's Splash, "1991 Waterpark Per Capita Spending Patterns," July/August, 1992.
World Waterpark Association's Splash, "1991 Waterpark Operating Expenses and Spending Patterns," September, 1992.
World Waterpark Association's Splash, "1993 Entertainment Value in the Public Sector", May-June, 1994.
World Waterpark Association's Splash, "1994 Attendance for U.S. Public Sector Waterparks", June-July, 1995.
World Waterpark Association's Splash, "1995 Season Per Capita Spending Patterns for 1995", February, 1996.
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