In the early 70s, Gita Sporting Goods first introduced the U.S. market to the world’s top bicycle products. Today we proudly represent select premium Italian brands with the same singular mission – to continuously elevate the American cycling experience.

 
 

Learn about the brands we represent.

GIORDANA CYCLING

Premium Italian cycling apparel.

ADRIATICA

Italian bicycles for men, women, and kids.

GIORDANA CUSTOM

Bespoke apparel for teams, clubs and shops.

CAMPAGNOLO

Top-end components for racing bikes.

DARIO PEGORETTI

Handmade artistry crafted in steel.

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FULCRUM

Road bicycle wheelsets.