DailyDOOH

As the world of AV technology evolves, Sony remains at the forefront of innovation. This year, at #Infocomm24 in Las Vegas, they are thrilled to invite you to experience the future firsthand.

At InfoComm 2022, they introduced their Alliance Partner Program, which helps businesses in the AV industry by focusing on interaction, certification, and compatibility. The program supports various aspects such as digital signage, IPTV, device management, AI, AV control systems, and unified communications. This year in Las Vegas they will announce that their partnership network has expanded to nearly 100 partners, many of whom will showcase practical solutions at their booth 2201.

Discover how they are ‘Creating Connected Experiences’ through partnerships and end-to-end solutions that not only connect people but also craft unforgettable moments and pave the way for a sustainable future.

You can request a booth tour here.

Someone mentions sustainability, and you switch off. It’s not YOUR problem; it’s overwhelming, and you don’t care about all that stuff — but to what end?

Sustainability is SO MUCH BIGGER than carbon emissions and recycling. It’s people, it’s community and it’s the environment — and sustainable business growth is the future.

Next week at #AWEurope24 giffgaff’s Marketing Strategy Director Georgina Bramall and Talon’s Group Chief Strategy Officer Sophie Pemberton will host ‘Who Gives a S**t About Sustainability’.

It takes place Tuesday May 14 at 10:00. There are a limited number of in-person tickets available, if you’d like one reach out to your friends at Talon, It’s first come, first served.

Note also that during #AWEurope24 there is a DPAA members-only reception at the Groucho Club.

The OAAA have announced that next year’s OOH Media Conference will take place May 5-7, 2025 in Boston.

That means it will take place immediately the week after the POSSIBLE EVENT. April 28 – 30, 2025 (which will be in its third year by then). The POSSIBLE EVENT takes place as always at the Fontainebleau Miami Beach Hotel.

The OAAA organised event will be hosted at Omni Boston Hotel at the Seaport, and is always a must-attend event for thought leaders, advertisers, agencies, media owners and creators where they gather for a unique opportunity to gain invaluable knowledge and stay at the forefront of the rapidly evolving world of OOH.

You can sign up for updates here.

DSS Europe, co-hosted by invidis and Integrated Systems Events, will be held at the Hilton Munich Airport from 22-23 May 2024. Recognised as Europe’s premier event for the digital signage and Digital-out-of-Home industries, DSS Europe offers an extensive array of attractions. The introduction of the invidis Digital Signage Software Compass, the release of the invidis Yearbook and unique networking opportunities will support digital signage professionals aiming to get a head start in business.

Complementing the comprehensive conference programme with compelling keynotes and a series of insightful regional panel discussions with respected C-level speakers and emerging industry disruptors, is a vibrant exhibition area, providing attendees with firsthand access to cutting-edge digital signage solutions. Brands showcased include AMERIA, AXIOMTEK, Concept, Dynascan, Edbak, Google, HI-ND, iiyama, Novisign, Samsung, Sharp/NEC, SignageOS, and Vanguard, among others.

DSS Europe also promises invaluable networking occasions, culminating in a networking drinks reception, sponsored by Google Chrome OS, on the evening of 21 May and the not-to-be-missed evening beer garden event at the conclusion of day one.

Read the rest of this entry »

Adform has announced its growing partnership with VIOOH, one of the leading premium global digital out-of-home marketplaces.

This strategic alliance sees Adform’s DSP integrate with VIOOH’s globally placed inventory and strengthen its programmatic omni-channel offering. In addition to the existing EMEA market, Adform clients can now easily scale performance and enjoy unprecedented transparency and efficiency across their DOOH media buys in North America, LATAM and APAC.

Vicky Foster, VP Global Commercial Partnerships at Adform, told us “Having been a long-time partner in EMEA, we know the game-changing results that VIOOH’s inventory drives for advertisers. That’s why we’re excited to expand our partnership globally, offering robust performance and uncompromising transparency when advertisers need these most.”

Advertisers are eager to capitalise on the prDOOH opportunity, especially with this year’s upcoming global sporting events like the Euros and Olympics. Offering the chance to target receptive audiences with contextual, meaningful, and dynamic campaigns, this new tailored integration provides Adform’s clients with a suite of DOOH advantages at the perfect time. Adform’s sophisticated impression multiplier, combined with VIOOH’s premium inventory, enables advanced targeting, metrics, and real-time reporting.

Read the rest of this entry »

May kicks off Asian American and Pacific Islander (AAPI) Heritage Month, which celebrates the contributions that generations of AAPIs have made to American history, society, and culture. One of the fastest-growing groups of people in the U.S., our country’s community of AAPIs contains multitudes, made up of 24 million Americans, including 50+ ethnic groups, from 40+ different countries.

The Federal Asian Pacific American Council (FAPAC), the premier organization representing Asian American, Native Hawaiian and Pacific Islanders Federal employees, announced that their 2024 AAPI Heritage month theme will be a continuation of their ‘Advancing Leaders’ series, which began in 2021 and pays homage to AAPI visionaries and trailblazers who have shaped history and continue to influence our collective future.

Taking inspiration from that theme, Clear Channel’s 2024 campaign recognizes notable AAPI visionaries who have blazed trails in science, the arts, technology and more under the moniker, ‘Meet the Pioneers’.

Their creative will run across their nationwide digital network all month long. Daryl Quitalig, art director, CCO-Midwest, lent his creative talents to elevate these inspiring individuals.

Meet the Pioneers:

• Jensen Huang, CEO, Nvidia, $2 trillion AI chipmaker

• Steve Chen, Co-founder, YouTube

• Yoky Matsouka, Robotics Expert

• Mei-Ann Chen, Artistic Advisor, Springfield Symphony Orchestra

• Modesto “Larry” Itliong, Union Organizer

• Dr. Vivek Murthy, U.S. Surgeon General

• Lily Singh, Actress, Comedian, Brand owner

• I.M. Pei, Renowned Architect

DPAA, the global trade marketing association, driving the growth and digitization of out-of-home media announced today the one-year Anniversary of its dedicated UK/Europe based operations.

DPAA will celebrate the occasion with two events as it continues to invest in growing DOOH by having a physical presence in the UK and Europe to better serve its members.

Advertising Week is conveniently next week and there is a DPAA panel on the ‘Growing Role of Retail Media and DOOH’ in today’s omnichannel world at 11:20am BST on the Innovation Zone stage. The session features Karan Singh, GM UK for Vistar Media; Matthew Dearden, CEO, Alight Media; James Appleby, UK Managing Director, Assembly; Helen Miall, CMO, VIOOH and Barry Frey, President & CEO of DPAA.

There is also a DPAA members-only reception at the exclusive Groucho Club during #AWEurope24.

“We appreciate the warm welcome the EMEA advertising community has shown us in the past year,” said Barry Frey, President & CEO of DPAA. “We are proud that with the help of our members and partners, our events and initiatives have a strong brand focus.”

Over the last year, DPAA has attracted standing-room-only crowds at its London events and showcased brand and agency leaders. Speakers have included representatives from Unilever, McDonald’s Pepsi, L’Oreal, Tesco, HSBC UK, GroupM, Rapport, Talon, and Sky. DPAA has doubled the number of active members in Europe.

For invitations to any of these events please contact Tim.Waldron@dpaaglobal.com, DPAA’s EMEA Executive Director.

JCDecaux presents its latest innovation, JCDecaux ICON, a unique wrap-around site. one of the largest Digital Large Format screens in the Southern Hemisphere, which we arte told promises to captivate audiences and offer exceptional brand exposure in the heart of Melbourne’s bustling St Kilda Junction.

Steve O’Connor, Chief Executive Officer, JCDecaux Australia and New Zealand, told us “JCDecaux ICON is redefining Out-of-Home impact. This striking site is set to capture attention, offering advertisers a unique opportunity to reach a half a million people each fortnight*. Its sheer scale, combined with its strategic positioning at one of Melbourne’s busiest five-way intersections, renders it the most compelling location in Australia.”

JCDecaux ICON features four digital screens seamlessly integrated into one of Melbourne’s new premier luxury apartment buildings. Two additional Classic Large Format sites complement the digital ensemble, creating a visual landmark at a prime intersection. Offered as one complete precinct, sold fortnightly, brands can create immersive and dynamic experiences with continuous coverage and share of voice to resonate with audiences.

Read the rest of this entry »

Curb, the leading taxi solutions and ride-hailing app for licensed taxis and for-hire vehicles in North America, this week announced the launch of Curb Journey Connect (CJC), a first-of-its-kind 360 media solution designed to drive engagement between brands and their audiences before, during, and after their ride.

Curb Journey Connect offers a two-way sync with Curb’s Mobile Channels and TaxiTV across 40+ markets nationwide, offering greater addressable targeting capabilities. Curb Journey Connect empowers advertisers to achieve their business goals with confidence and drive greater clicks, conversions, and awareness.

Read the rest of this entry »

The latest Advertising Association/WARC Expenditure Report shows that the UK’s ad market recorded a 6.1% increase in investment to a total of GBP 36.6bn in 2023; the 13th annual expansion recorded in the last 14 years. The new survey data also shows that online formats now account for over three-quarters of all UK ad spend for the first time.

New AA/WARC forecasts show advertising spend will rise by 5.8% to reach GBP 38.8bn this year, though this represents a minor (-0.1pp) downgrade from January’s forecast owing to prolonged inflationary pressures on the market. Further growth – of 4.5% – is expected in 2025, by when the UK’s ad market will be worth more than GBP 40bn.

Stephen Woodford, Chief Executive, Advertising Association said “The continued shift to online advertising formats reflects the changing shape of our economy, with people increasingly shopping online as well as on the high street, and businesses striving to provide the best customer experience in all scenarios. The UK advertising industry is much respected around the world, which is why we continue to see the exports of UK advertising services grow, an important source of additional revenue for many advertising businesses in a domestic economy that has little-to-no growth.”

When compared to Europe’s largest advertising markets, the UK’s advertising industry was seen to have outpaced Germany (-0.7%), France (+2.1%) and Ireland (+3.0%) last year, and is expected to repeat this in 2024. The UK’s ad market is on course to end the year some $20bn larger than those of its closest neighbours.

Read the rest of this entry »