I know where you’re coming from. And I can relate.
You give your clients and customers (your people) your absolute best
You take pride in delivering an awesome experience.
You don’t do it just for the money, it’s your passion.
The question is, does your marketing tell that story? Does your brand messaging give people a real feel for who you are and what it’s like to work with you?
These days, your marketing has to be better
I mean, let’s face it: in a world where everyone is being bombarded with one cheesy marketing gimmick after another, you need to stand out. You need to get readers excited about you even before they become your people. And without gimmicks.
That's where I come in...
When I write for you, your marketing content becomes an extension of the services you already provide.
Here’s how:
When your messaging is clear, it says, “This is who we are. This is what we do better than all the rest. This is how your life is about to benefit from working with us. We get you!”
Go about it the right way, and you’re actually doing people a favor. By marketing to them!
Because when you speak to someone on their level, addressing their exact challenges and pain points, they’re going to say, “Yes! This is exactly what I need. They do get me, and this is gonna be great!”
I mean, who doesn’t like a “Eureka!” moment, right? And you’ve given it to them. Their emotions are engaged with the kind of giddy anticipation that sells. They know theyr’e on the right track, and it feels good!
And, oh yeah, you’ve saved them from the buyer’s remorse and second-guessing that would have come from going with the other guy. (Which is not a fun place to be!)
So look at you! Already a hero and all you did was hire the right copywriter!
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