Google Ads VP dodges questions on AI Search impact to publishers
Google's Shashi Thakur tells us that users love AI Overviews and click on links. But he has no stats to share at this moment to prove that.
From creative updates, to immersive shopping ads, to new reporting, here's a recap of all the AI updates from Google's annual event.
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Google's Shashi Thakur tells us that users love AI Overviews and click on links. But he has no stats to share at this moment to prove that.
This will very likely lead to even more traffic sent by Google Search to Reddit.
We're living through a disruptive moment due to AI – and more turbulence is expected in the SEO job market.
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From creative updates, to immersive shopping ads, to new reporting, here's a recap of all the AI updates from Google's annual event.
Boost company morale, attract new business, and take home the highest honor in search.
Google and Bing both encourage sites to include accurate lastmod dates within sitemap files.
Google AI will provide personalized recommendations and advice before connecting them with advertisers' websites to complete a transaction.
Rapidly produce high-quality Performance Max creative assets at scale incorporating brand-specific fonts, colors and imagery.
Google introduces video-powered search ads, expanded virtual try-on for apparel and 3D shoe spins to assist with complex shopping decisions.
Google expands visually immersive ad formats across YouTube, Discover, and Gmail, including new YouTube Shorts ad formats.
Existing Search, Performance Max and Shopping campaigns will be automatically eligible to appear in Google's AI Overviews.
Google advertisers can centralize and activate first-party data for more effective AI-powered campaigns via its Ads Data Manager tool.
Visual brand profiles and new AI tools on search can now help showcase on brand merchant imagery, videos and promotions.
Martech is transforming from human-driven tools to engines that autonomously feed on data to deliver results. Here's what that means for your business.
Learn how to defend your "moat," capitalize on your earned authority and avoid common pitfalls that can tank your hard-won SEO success.
Not only are the search results more graphical, they have richer information for these more interactive ways of searching.
Optimize for Google's product entity database across sources like manufacturer sites and YouTube to stay visible in an AI-driven world.
Sundar Pichai calls this is a disruptive moment. He also avoids commiting to releasing data on AI Overview click-through rates and traffic.
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Artificial Intelligence Optimization (AIO)
ChatGPT can now search the web to find current information, recent events or detailed answers that aren't in its training data.
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Clearing up any confusion around the term Position-less Marketer.
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Google said these new crawlers are to "better support crawling of binary data that may be used for research and development."
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Netflix also has plans for an in-house advertising platform and is now partnering with Google on ad sales and tech.
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