Final Entry Deadline
June 21st, 2024

How do you bring humanity and a personal touch to a dynamic that is, literally, clinical? In the latest episode of The 3ws, see how the team at BORN Group personified the physician-patient relationship for their concierge medicine client MD² and the challenges of creating an experience that transcended conventions and expectations for a healthcare website.

The 3ws is back for another season sharing behind-the-scenes stories from last season’s w3 Award-winning projects. Driven by a pent up lust for exploration, the Travel On campaign by Havas Chicago inspires would-be tourists to “dig up their passports” and go on an adventure using their Citi® / AAdvantage® Platinum Select® card. Don’t miss how they created a campaign for a travel points card that makes dreams of wanderlust reality.

Last year, we amplified w3 award-winning work in our new video series: The 3ws. We asked Art of Storytelling’s founder and Head of Creative, Ariel Nuñez, to share the three “W”s (Who, What, When, Where, Why, Ho[W] ) about his commercial "Home of the Diamond Shine" for Black Diamond Car Wash in Louisiana. Don't miss how he transformed the chore of going to the car wash into a sensorial experience.

We asked Video Director at Mighty Nice, Gary Fouchy, to share the three “W”s (Who, What, When, Where, Why, Ho[W] ) about their w3 Best in Show commercial "Here for the Heavy Stuff" for Insuranceline. Check out how the team at Mighty Nice depicted the anxiety and worry around end of life planning by animating a birthday party for some of the world’s longest-lived creatures: tortoises.