Operative | Advertising Omnichannel Order Management System

Solutions >

Customer Type

Use Cases

Services

Customer Type

National Programmers >
Larger networks that provide national programming.

Multi-Channel Distributors >
Providers that distribute multiple channels of content.

Local Media >
Local media properties that primarily distribute content locally.

Digital Media >
Digital media companies, including streaming, audio, and publishers

Retail Media Networks >
Retailers that have retail media operations

Use Cases

Advertising Sales Management >
Sell & manage digital, linear, and converged advertising.

Content Rights & Management >
Management and compliance for content rights.

Reporting, Analytics, & Insights >
Media analytics, reporting, and business intelligence.

Subscription Management >
Subscription revenue and expense management.

Services

Ad Serving >
Digital ad serving and support.

Managed Services >
Advertising operations managed services and support.
Products >

Converged Advertising

Cloud Enablement

Digital Advertising

Linear Advertising

Content Rights & Management

Reporting, Analytics, & Insights

Subscription Management

Converged Advertising

AOS >
The cloud-based foundation and solution to manage advertising workflows across platforms and inventories.

Cloud Enablement

AOS CLOUDCORE >
A cloud-based solution to unify disparate applications, normalize cross-platform datasets, and automate business processes.

Digital Advertising

AOS >
The cloud-based foundation and solution to manage advertising workflows across platforms and inventories.

OPERATIVE.ONE >
An ad management platform for digital publishers, streamlining inventory, planning, and order workflows.

Linear Advertising

AOS >
The cloud-based foundation and solution to manage advertising workflows across platforms and inventories.

ONAIR >
An ad management platform for linear broadcasters.

IBMS >
A content and rights management platform for linear and nonlinear media.

Broadway >
An end-to-end platform for Multi-Channel Distributors and Program Originators.

SIMS >
A program management solution for broadcast stations, cable networks and group owners.

Media Pro >
An ad sales management platform for the Northern European market.

Content Rights & Management

IBMS >
A content and rights management platform for linear and nonlinear media.

SIMS >
A program management solution for broadcast stations, cable networks and group owners.

OnAir >
An ad management platform for linear broadcasters.

Reporting, Analytics, & Insights

STAQ >
A cloud-based reporting & analytics tool to help media companies aggregate, normalize, and automate revenue data.

OnTarget >
A forecasting and optimization solution that leverages machine learning and augmented data.

Subscription Management

MEDEA >
Simplifies affiliate and retransmission fee revenue management for cable networks and broadcast groups.

Nestor >
A solution for MVPDs to manage fees paid for content.
Resources Hub >

Learn about Operative and media technology through blog posts, whitepapers, events, and more.

Blog & Whitepapers

News & Press

Webinars

Events

Past Events
about us >

Operative is on a singular mission to help media companies be successful.

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POWERING THE FUTURE OF MEDIA

Operative intelligent media management solutions drive success for hundreds of the world’s top media companies.

Talk to an Expert

INTELLIGENT MEDIA DATA MANAGEMENT

From Data Chaos To Data Intelligence

Unify and activate your data with the Operative intelligent media platform. Drive revenue growth by optimizing sales, transforming operations, and delivering campaign outcomes.
Unified Data

Connect data sources to allow for AI-powered tools to optimize yield across converged inventory.

Adeline AI

ebook: The AI Revolution
Business insights

Deliver unmatched campaign outcomes through comprehensive access to actionable data.

UNIFIED REPORTING AND ANALYTICS

CONNECTED DATA FLOWS
Business Management

Drive AI-powered advertising sales to optimize yield across converged inventory.

ORDER MANAGEMENT, TRAFFICKING & EXECUTION

CONVERGED AI-POWERED SALES
Cloud Platform

Connect platforms, power intelligent workflows, and redefine operations for an AI future.

TECHNOLOGY UNIFICATION

DATA SECURITY, PRIVACY & COMPLIANCE

From Data Chaos To Data Intelligence
Unified Data
Business insights
Business Management
Cloud Platform

LEADING PRODUCTS FOR MODERN MEDIA

Operative powers modern media with proven tools to manage content, advertising, and analytics.

Your New AI Companion

Meet Adeline, the assistive AI platform coming soon to Operative media solutions.

Powering Converged Advertising

The cloud-based solution to power converged media, managing advertising workflows across platforms and inventory types.

The Gold Standard for Digital Advertising

Driving tens of billions of dollars of ad revenue for the leading media companies globally.

Revenue-Driving Analytics & Insights

A cloud-based reporting & analytics tool to help media companies aggregate, normalize, and automate revenue data.

Join Other Market Leaders

Leading media companies of all sizes use Operative solutions to power ad sales, drive operational workflows, and develop business insights that drive success.

Talk to Our Experts Today

Delivering Business Success for Over 15 Years

Operative customers realize a proven ROI, helping them scale their business and sustain long-term success.

92%

More revenue per AE

56%

More line items per trafficker

12%

Increased CPM’s

POWERING CONVERGED ADVERTISING

AOS and Operative.One order management solutions are configured to flexibly manage ad sales and operations for all media businesses.

STREAMING VIDEO

RETAIL MEDIA NETWORKS

DIGITAL PUBLISHERS

DIGITAL AUDIO

The gold standard for streaming video

Managing over 50% of streaming ad revenue globally, Operative.One is the unmatched leader in powering revenue workflows for streaming media companies.

Learn more about Operative.One

Power your retail media workflows

The retail landscape has changed, and first party data is unlocking new revenue opportunities for online retailers. Operative’s AOS platform was designed and built to support Retail Media needs.

Learn more about solutions for Retail Media

The trusted provider for digital publishers

Increasing advertiser demands are driving greater operational complexity. Digital Publishers now need to meet rigorous performance goals and deliver nearly real-time optimization.

AOS provides a unified platform to meet these increasing needs.

Learn more about AOS

Driving revenue for digital audio companies

AOS helps digital media companies more efficiently monetize audio, video, and display content. Converging digital platforms, AOS is architected to power cross-format advertising workflows, with deep analytics to deliver valuable business insights.

Learn more about AOS

MODERNIZE ADVERTISING SALES & OPERATIONS

Linear and digital campaigns continue to evolve. Advertisers have new expectations that require a modern, converged, flexible advertising solution to unify platforms and deliver outcome-driven results.

Explore Advertising Solutions

POWER CONTENT RIGHTS & MANAGEMENT

The explosion in new content delivery platforms creates increased complexity for managing content obligations. Operative’s Content Rights & Management solutions provide comprehensive business management to help streamline the entire content lifecycle.

Explore Content Rights Solutions

GAME-CHANGING ADVERTISING INSIGHTS

Operative’s over 400 integrations and industry-leading business intelligence solution provide a powerful way to ingest, normalize and automate cross-platform revenue data. Gather disparate data and gain key business insights into advertising workflows. And leverage Operative’s AI-based forecasting tool to ensure you’re maximizing the value of your content.

Explore More Insights

CONNECTING THE MEDIA ECOSYSTEM

Connect your tech stack and begin your digital transformation process. Operative solutions natively integrate with the media world’s leading platforms.

See All Integrations

News and Resources

Blog & Whitepapers

eBook: The AI Revolution

By The Operative Team

Media companies are beginning to harness the power of GenAI and ML to transform their advertising sales and operations. Learn about interesting use cases and how to get there.

Blog & Whitepapers

The Connected TV Live Sports Bonanza

By David Dembowski

The proliferation of live sports on connected TV creates opportunities for content platforms to offer an engaging combination of content and advertising. Learn more.

Read More
Blog & Whitepapers

Gen AI Q&A With Holly Rae, Operative VP of Product Management

By The Operative Team

We recently sat down with Holly Rae, VP of Product Management at Operative to discuss Adeline, a new assistive AI platform purpose-built to help media…

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Blog & Whitepapers

How Generative AI and Machine Learning Change Advertising

By Ben Tatta

The explosive growth of generative AI combined with ML is taking AI and advertising to another level by permeating every aspect of advertising, from workflows…

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Blog & Whitepapers

eBook: 4 Paths to Publisher Success in 2024

By The Operative Team

Media companies face five key threats today. Learn more about them, as well as detailed strategies to success in 2024. The forces working against publishers…

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Blog & Whitepapers

The 2024 Olympics: A Golden Moment for Streaming

By The Operative Team

The 2024 Summer Olympics in Paris promise to be a monumental viewership opportunity for NBC. But beyond the athletic feats and global spectacle we traditionally…

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Blog & Whitepapers

How Retail Media Networks Are Applying First-Party Data to Connected TV

By Ben Tatta

Retail media networks (RMNs) such as Amazon Ads and Walmart Connect are flourishing because of a precious commodity: first-party data. Syncing RMNs with CTV makes…

Read More