How did Brad and Dave know when they’d “made it”? ALSO: Now that you have a website with a blog… what do you write?? ON TODAY’S SHOW:
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Offering an original illustration inside a book — as part of an Artist Edition — is a tremendous way to drive sales and/or Kickstarter pledges. But… have you ever tried to draw a decent drawing on a book’s inside cover […] ↓ Read the rest of this article...
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It’s difficult for many of us to promote our creative efforts effectively because it feels like bragging. After all, how are we supposed to extoll the virtues of our work without sounding conceited? I have a strategy for you that […] ↓ Read the rest of this article...
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Here’s a thought-provoking question: Does the “more is more” philosophy of social media really lead to success? For instance, is it really better to offer hamburgers five times a week instead of steak twice weekly if you want to build […] ↓ Read the rest of this article...
Read moreHow do you know when you’re giving your readers too many details? — or not enough? Where’s the sweet spot between action and exposition? We’re going deep on storycraft this week! PLUS: Zines, gutters, and distribution! THIS WEEK’S SHOW
Read moreIt’s tough to be an independent cartoonist. There’s only one place to find comic readers online. There’s only one place where you’re able to get paid for your work. And there’s only one place you can be considered a professional […] ↓ Read the rest of this article...
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I shared the analytics from my recent Kickstarter campaign in a recent post. And the numbers don’t lie: Social media is dead. In a campaign that topped $26k, social media posts netted me a grand total of… drum roll, please… […] ↓ Read the rest of this article...
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How did Brad and Dave know when they’d “made it”? ALSO: Now that you have a website with a blog… what do you write??
ON TODAY’S SHOW:
Offering an original illustration inside a book — as part of an Artist Edition — is a tremendous way to drive sales and/or Kickstarter pledges. But… have you ever tried to draw a decent drawing on a book’s inside cover (or an inside page)? It’s not easy. And — depending on the coating you used on your cover/pages — the ink doesn’t always take to the surface very well. There’s got to be a better way…
The content you are trying to access is only available to members.
It’s difficult for many of us to promote our creative efforts effectively because it feels like bragging. After all, how are we supposed to extoll the virtues of our work without sounding conceited? I have a strategy for you that works every time — and makes your outreach much less ham-handed. Instead of talking about your comic’s greatness, talk about your “Pride & Joy” instead.
The content you are trying to access is only available to members.Here’s a thought-provoking question: Does the “more is more” philosophy of social media really lead to success? For instance, is it really better to offer hamburgers five times a week instead of steak twice weekly if you want to build a better career?
The content you are trying to access is only available to members.How do you know when you’re giving your readers too many details? — or not enough? Where’s the sweet spot between action and exposition? We’re going deep on storycraft this week! PLUS: Zines, gutters, and distribution!
THIS WEEK’S SHOW
It’s tough to be an independent cartoonist. There’s only one place to find comic readers online. There’s only one place where you’re able to get paid for your work. And there’s only one place you can be considered a professional and have hopes of building a career. No, I’m not talking about Webtoons. I’m talking about Keenspot in the opening years of the 2000s. Everything we said then was untrue, just as it is when folks say the same things about Webtoons today.
The content you are trying to access is only available to members.I shared the analytics from my recent Kickstarter campaign in a recent post. And the numbers don’t lie: Social media is dead. In a campaign that topped $26k, social media posts netted me a grand total of… drum roll, please… $677. Theoretically, I could have avoided any mention of my campaign on social media, and I would have still beaten my goal by $2,300. That’s sobering news for anyone planning a crowdfunding campaign. But what does it mean for audience building? For over ten years, social media has been the answer for webcartoonists who were trying to gain notoriety. So if we’re not getting results there, where do we turn?
The content you are trying to access is only available to members.Using a term like “post-mortem” for my recent Kickstarter is a little inappropriate. Kickstarter is still very much alive and well. In fact, it’s thriving. But there is a death to report: Social media. I’ll share some real numbers and analytics from my campaign and talk about what I think it means for the new age of webcomics we’re moving into.
The content you are trying to access is only available to members.
Patreon has added a way to edit tier prices. This is now one of two ways that users can change a tier price. The other is “unpublishing.” From their email:
Whether you’re navigating the rising costs of business or just because the value of your offering has gone up, you deserve the flexibility to change your tier prices to best meet your needs. You can now edit the price of your tiers on Patreon, even if they have active members on them.
When you update a tier price, that new price will take effect immediately for new members joining your Patreon. However, renewals for existing members will stay at the old price for a 31-day transition period.
Affected members will get an email when you change a tier price. However, it’s a good idea to reach out directly to explain why the price changes.
Having completed their Kickstarters, Dave and Brad review the promotional outreach that delivered the biggest results and make a shocking discovery. Traditionally, social media platforms were the biggest drivers of Kickstarter pledges. But in 2024 they barely made the top ten. That raises an important question: If we can’t rely on social media to deliver a Kickstarter pledge — and if it’s increasingly difficult to build an audience there — why are we using it?
ON TODAY’S SHOW
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