What is the Main Benefit of Your Product or Service?
Sample: Lose 40 Pounds
What Duration of Time Before Results are Achieved?
Sample: 3 Weeks or Less
What is the Main Feature Your Product/Service Provides?
Sample: 15-Step Weight Loss Program
What is the pain that is relieved as a result of using this product or service?
Sample: Never Fall for a Weight Loss Scam Again
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