Our mission
Over 70% of households now own a video games device and children are playing video games now more than ever. Ask About Games supports parents and families to navigate the world of video games safely, by sharing top tips, expert knowledge, and answering questions all about video games.
Ask About Games is a decade-long campaign powered by Ukie, the trade body for the UK video games industry, and is supported by games businesses and industry stakeholders. Our mission is simple, to support parents and families to navigate the world of video games safely.