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Book Yourself Solid: Second Edition, Revised & Expanded Paperback – November 23, 2010

by Michael Port (Author)
4.4 4.4 out of 5 stars 681 ratings
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The new edition of the bestselling business development guide

Book Yourself Solid, Second Edition reveals why self-promotion is a critical factor to success, giving you a unique perspective that makes this guide much more than an ordinary "how to" manual for getting more clients and raising a business profile.

Book Yourself Solid, Second Edition enables you to adopt the right promotional perspective and provides the strategies, techniques, and skills necessary to get more clients and increase profits. Through verbal and written exercises, you'll discover the keys to developing a strong marketing plan and brand image.

  • Features unique, personalized, updated social media marketing strategies for service professionals
  • Provides new pricing models and sales strategies for simpler selling
  • Delivers fresh networking and outreach strategies guaranteed to take only minutes a day
  • Offers new solid product launch strategies and tactics for creating instant awareness
  • Author a New York Times bestseller, TV personality, and highly recognized professional speaker

Get the proven tools you can put into effect today with Book Yourself Solid, Second Edition, and watch your business grow exponentially!

Previous page
  1. Print length
    368 pages
  2. Language
    English
  3. Publisher
    Wiley
  4. Publication date
    November 23, 2010
  5. Dimensions
    6 x 0.83 x 9 inches
  6. ISBN-10
    0470643471
  7. ISBN-13
    978-0470643471
  8. See all details
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Editorial Reviews

From the Back Cover

Praise for Book Yourself Solid

"Lead generation and conversion is the heart of any marketing enterprise, and Michael Port's ingenious and practical system is among the best I've seen. Read this book and transform your business!"
—Michael E. Gerber, founder and Chairman, E-Myth Worldwide, and author of The E-Myth Revisited

"Do your homework! This is not a conceptual, theoretical look at how to succeed as a service professional. Instead, it's just what you need if you're stuck and you'd rather invest in your future (by doing the right kind of work) than complain about it later."
—Seth Godin, author of All Marketers Are Liars and Permission Marketing

"Going out on your own can be scary. But this book is a welcome antidote to that fear. It brims with savvy advice and nearly overflows with practical, hands-on exercises. Once you absorb the wisdom in these pages, you'll be ready, willing, and eager to fashion a more rewarding work life. Michael Port is the guy to call if you're tired of thinking small."
—Daniel H. Pink, author of A Whole New Mind and Free Agent Nation

"If you're even slightly uncomfortable with the idea of networking, marketing, or selling, this is the book for you. Book Yourself Solid gives you everything you need to fill your business with ideal clients. Before you're even finished reading the book, you'll be inspired to take action!"
—Ivan R. Misner, PhD, founder and CEO, BNI, and coauthor of Masters of Networking

Called "an uncommonly honest author" by the Boston Globe and a "marketing guru" by the Wall Street Journal, Michael Port is the author of four books including the New York Times bestseller The Think Big Manifesto. Michael can be seen regularly on MSNBC and receives the highest overall speaker ratings at conferences around the world. With all this, his most significant accomplishment and responsibility is probably similar to yours: being a devoted parent, son, friend, and citizen.

About the Author

Called "an uncommonly honest author" by the Boston Globe and a "marketing guru" by the Wall Street Journal, MICHAEL PORT is the author of four books including the New York Times bestseller The Think Big Manifesto. Michael can be seen regularly on MSNBC and receives the highest overall speaker ratings at conferences around the world. With all this, his most significant accomplishment and responsibility is probably similar to yours: being a devoted parent, son, friend, and citizen.

Product details

  • Publisher ‏ : ‎ Wiley; 2nd edition (November 23, 2010)
  • Language ‏ : ‎ English
  • Paperback ‏ : ‎ 368 pages
  • ISBN-10 ‏ : ‎ 0470643471
  • ISBN-13 ‏ : ‎ 978-0470643471
  • Item Weight ‏ : ‎ 15.2 ounces
  • Dimensions ‏ : ‎ 6 x 0.83 x 9 inches
  • Customer Reviews:
    4.4 4.4 out of 5 stars 681 ratings

About the author

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Michael Port

Michael Port

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Michael Port is the author of nine books, which have been translated into twenty-nine languages. A few of them have become perennial bestsellers and made it onto such lists as The New York Times, Wall Street Journal, and USA Today. Some have won awards from 800-ceo-read and Amazon. After delivering thousands of paid speeches on the world’s biggest stages, Michael and his wife, Amy, built Heroic Public Speaking HQ , a ten-thousand-square-foot performance training center, to develop and nurture the next generation of professional speakers along with CEOs and founders, bestselling authors, business owners, and people leading movements and advancing important causes. More at: www.HeroicPublicSpeaking.com.

Customer reviews

4.4 out of 5 stars
4.4 out of 5
681 global ratings
Michael you win my heart.
5 Stars
Michael you win my heart.
First I listen Michael at James Schramko podcasts. Booked my prelunch book from Pakistan to my daughter address at Waterloo Canada. This is a fastest way to get the book.Read the book two times. It was a amazing learning. Now booked myself for Michael online training. I wish one day meet MichaelAnd attend his live show.
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Top reviews from the United States

Kristine M. Smith
5.0 out of 5 stars Book Yourself Solid is a Godsend
Reviewed in the United States on November 8, 2011
Verified Purchase
As an author and freelance copywriter, one of my bugaboos has always been self-promotion and networking. Although I'm a terrific promoter of other people's products and services via the written word as a copywriter, I've always found the idea of stepping out of my comfort zone and networking for additional business (or to sell the six books I've written) scary and daunting. I guess that's because I've met too many people who "network" the wrong way! I never wanted to be seen as one of them: pushy and "in your face." (Then again, maybe the others I've met who network do so with such finesse, as shown in this book, that it never occurred to me that they were "networking" or "pushing" their products, book or services at all!)

Of course my aversion to talking about what I do for a living left me on the outside looking in. IF/WHEN people found out what I do, by way of another person introducing me, they always seemed surprised and delighted. But even then I'd deflect the conversation to something else--anything else!--to keep the attention off myself. (Confession time: I hated my own birthday parties as a kid. Too much focused attention! And when teachers would read what I'd written in class, I would want to melt, run under someone's shoe and disappear!)

So BOOK YOURSELF SOLID seemed to be something I "needed" to read. It has revolutionized my way of thinking. It has given me the mindset I need to recognize that what I do is extremely valuable (to small business owners who can't afford paying a fortune for a copywriter, and for readers who love the kinds of subjects I tackle in my books) and that there is no shame in letting people know (like the Whos in Whoville) "I'm here! I'm here!"

If I could give BOOK YOURSELF SOLID more stars, I would. But then you'd see nothing but stars!

There's much more to BOOK YOURSELF SOLID than I've mentioned here. LOTS more. This is just the primary way in which the book has served my immediate, most pressing needs. It has turned this shy gal into a professional who networks with the best of them the RIGHT way. It's becoming less alien each time I do it. I'm still a work in progress, but I'm getting there!

Thank you so much, Michael Port, for this helpful, amazing, step-by-step guide to booking myself solid! BRAVO!!!

Kristine M Smith
Copywriter, Author of 5 books at Amazon

 Serval Son: Spots and Stripes ForeverDeForest Kelley: A Harvest of Memories : My Life and Times With a Remarkable Gentleman ActorLet No Day Dawn That the Animals Cannot ShareFloating Around Hollywood: And Other Totally-True Tales of TriumphPurposeful Christianity: Sharing the Verve and Value of the Prince of Peace
7 people found this helpful
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Critical Chick
5.0 out of 5 stars Get an Overview First
Reviewed in the United States on October 5, 2013
Verified Purchase
First of all, I need to thank Mr. Port for creating a marketing book that is uniquely suited to people in the consulting/personal services businesses rather than taking a one-size-fits-all "small-business" approach. Second, I give him kudos for integrating all the aspects of the marketing process so well.

Nonetheless, the linear approach to reading this book was extremely discouraging. Readers should get an overview first, even if it means skipping over things quickly. For me, it meant reading pretty much all items but not pausing for the exercises except to think on them very quickly.

You SHOULD do the exercises, but not until you've got an overview of where this is going. Otherwise, you're stuck in all those steps about soul-searching your "purpose," which feels like a waste of time. It was artificial for me to be doing this in a vacuum, that is, not being "in" my business, and I felt frustrated by not getting to that whole Eureka! My Ultimate Life Purpose! thing. As if we can just sit on a mountaintop and imagine our perfect vocation. Sometimes we discover these things along the way, by doing. For instance, I wasted a lot of time thinking my ideal clients were teenagers, but later, in imagining the sales cycle, I fell in love with the idea of working with adults. I may yet find my most fulfilling role in working with teens; that's an exploration for another day.

Also, the integration of everything from the touchy-feely purpose-of-your-business stuff to the methods of reaching out to people demands that you truly integrate it into your own approach. It's holographic. In other words, in the execution, you are actually doing everything at once, and even revising your ideas as you go, and re-working as you learn more. I think he acknowledges the re-visioning, but I don't think he emphasizes how integrated and non-linear that process is.

I needed to look ahead, and the Kindle version of this book was just too linear for that. I still think it's useful to have it in this format, because it helps in writing out the exercises and revising using TextEdit or Word. There's just more flexibility in electronic formats. I liked not having to flip from book to computer and back again. Nonetheless, I really moved forward when I checked out the illustrated version of this book at my local bookstore. I would even buy it if I had the cash -- which I don't; I'm still a poor start-up. I cannot recommend that version enough, though. It really visualizes it for you, and flipping back and forth to integrate your approach is easier.

In short, this is a highly sophisticated approach to marketing your services, and I believe it will be well worth it. The "sales cycle" alone is worth the price. I'm using that as an entry point to planning, and the soul-searching "purpose" just informs it, as background material.

One thing he doesn't flesh out too much is the "likability factor." For that, I look forward to reading the separate book by another author (Tom Sanders, I believe). Maybe that's just a personal thing, I don't know; popularity and likability have always been something I get insecure about. Feeling like the nerd at every party uncovers some deeper issues than what I like to do for a living. I'm willing to explore that further, and Mr. Port's book provides a good inspiration for me to go there without playing a dweeb. One clue to being a more likable person is changing your sales pitch to a real dialogue. I could immediately see how annoying I've been in introducing what I do with an "elevator speech." Knowledge like that is priceless.
5 people found this helpful
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Jeph Maystruck
4.0 out of 5 stars A comprehensive appraoch to creating an amazing service organization
Reviewed in the United States on August 24, 2011
Verified Purchase
Book Yourself Solid is one of the most detailed books on creating an absolute referral engine marketing strategy. Mr. Port offers many hands on resources you can complete while making your way through the book. It seems like a perfect read for a University Entrepreneurship class. Making the students do the assignments each chapter would be a great way to learn this very smart system to go about business.

If you are well on your way in the consulting world this book may seem redundant at times. You may choose not to do the exercises offered which is fine because you begin to understand how to approach potential clients with your value proposition. Michael makes you think long and hard about your company or business and asks the tough questions, why would people want to share your services with a friend? What do you offer that clients can't find anywhere else? Do you have a system for keeping up with past clients?

In addition to being a very valuable read he offers many online tools to supplement your learning. I haven't done a lot in the online world of Book Yourself Solid but I am going to checkout some of the customer relationship management software his company does provide.

All in all a great book if you are a consultant wanting to increase your business over the long haul.

A solid four thumbs up.
@Jephmaystruck
2 people found this helpful
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Top reviews from other countries

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Barbara Budrich
5.0 out of 5 stars Great system, lots of fun
Reviewed in Germany on January 7, 2017
Verified Purchase
I came acrosse Michael Port when I read his book "Steel the show". I found it so inspiring that I wanted to read more. BYS is a great system. But, to me most importantly, Michael shows you how to be really successful being yourself, and emphasizing that in all aspects of your business life including marketing. Very helpful for anyone starting out or wanting to get to the next level. And besides being helpful it is fun to read (or listen to the audio book).
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TeeVee
5.0 out of 5 stars Good place for to start
Reviewed in Australia on December 15, 2016
Verified Purchase
Well worth the time to read. I did like the worksheets and action lists otherwise would have forgotten a lot of the content after finishing
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Oscar Reyna
5.0 out of 5 stars Book Yourself Solid
Reviewed in Mexico on October 14, 2015
Verified Purchase
En español se el mejor promotor: tú mismo! Este libro es fascinante porque es lógico y explicativo, se entiende el porque del sistema que propone y da muchas pautas para que el sistema lo hagas a tu manera bajo los principios y estrategias que propone, siendo así auténticas.

El mejor libro de Michael Port.
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Celestine
5.0 out of 5 stars Excellent : New Worthwhile 'Tricks' - Even for this old Marketing Dog!
Reviewed in the United Kingdom on August 22, 2014
Verified Purchase
I found this book to be excellent. I know a fair bit about marketing - have done it professionally for many years and have an MBA. However, when it comes to marketing a small service business this book is extremely helpful. It takes you through the strategic stuff - target market and proposition and also then how to undertake marketing activities and promotion in a way that makes use of the technologies that are available to us in 2014. You can get so much conflicting help online these days - do social media, write articles , make video etc . And in fact Port covers all of these. But importantly he positions them within a 'system' so you get that consistency of approach that is so important to branding and marketing. I have spent a lot of time working through the workbook. and will be spending a lot more time following up everything in the plan I have created. I firmly believe Port's claim that this process can help you 'book yourself solid'. But be warned! This is not a quick fix. It will likely take time and effort on your part. However, if you have identified a business area that you are truly passionate about - and want to share your skills and knowledge with more clients then you will probably be amenable to investing your time in this program. Thank you Mr Port.
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JB
5.0 out of 5 stars A Training Program for the Price of a Book!
Reviewed in Canada on February 21, 2013
Verified Purchase
My career was in training and education and I'm still a seminar junkie. But most eCourses I've taken are just books with a higher price tag. Not so Michael Port's "Book Yourself Solid". It's a training program for the price of a book! He provides a workbook at no extra charge. I found myself getting hung up on the workbook and set it aside so I could better enjoy the book itself. Because I've been studying marketing, there is a lot there that I knew and some I intuited but wasn't maximizing. What surprised me the most was the generosity of his information sharing. I have marked up almost every page so I can return to the ideas I don't want to forget.

I honestly believe Michael wrote this because he wants to help people. That's what trainers do.
7 people found this helpful
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