Thursday, May 9, 2024

LATEST ARTICLES

BtoB

Jim Lillig, of NSI Industries, on effective B2B marketing strategies in the age of AI, influencers, retail media networks, and a cookie-less Web

Kevin Lee - 0
Jim Lillig is Digital Marketing Director at NSI Industries, a Buffalo Grove, Illinois, PE-backed company that sells electrical connectors and other products in the...
Branding

David Wachs, of Handwrytten, on the authentic power of handwritten notes

Kevin Lee - 0
When was the last time you felt fully thanked after making a purchase? Was it enough that the vendor you bought from sent you...

Johanna Bauman, of PubMatic, on smart B2B marketing strategies for 2024

Angela Rodriguez, of Proximic by Comscore, on the future of targeted advertising in a cookie-less world

Vytis Bareika, of the Defined Chase Digital Marketing Agency, on optimizing ad targeting in a post-GDPR world

Giuseppe La Rocca, of StackAdapt, on the evolution of programmatic advertising

David Alexander, of Everbridge, on Critical Events Management & B2B marketing lessons

Cristy Garcia, of Impact.com, on best practices for working with influencers

Alex Collmer, of VidMob, on using AI for creative optimization and audience insights

Christoper Yu, of U.S. Bank, on digital transformation and hyper personalization

Dixon Jones, of Inlinks, on SEO in age of AI, the future of link building, and the potential of JavaScript-based SEO tools

Vladimer Botsvadze, speaker, business coach, and thought leader, on the power of personal branding in the age of AI

Adam Kleinberg, of Traction, on creativity, AI tools, and the future of advertising

Kate Edwards, of Geogrify and SetJetters, on the state of the computer game industry

Kacy Cole, of Holland America Line, on marketing innovations for high-value cruise guests

Christine Magda, of Christine Magda Consulting, on improving organizational efficiencies while maximizing marketing opportunities

Joe Kowalsky, of CloserStill Media, on event planning best practices, event fails, and why hybrid events don’t work

Ron Gutman, of Wurl, on the power of contextually relevant, emotionally resonant CTV advertisements

Richard Henne, of Ivory Ella, on launching a social impact brand to save the elephants, running a startup, and developing computer games

Daniel Meyer, of Access Intelligence, on event industry trends & event planning strategies for 2024

Alexis Zinberg, of Treow Solutions, on event marketing best practices

Ray Grieselhuber, of DemandSphere, on SEO strategy for large sites (+why SEO teams should rebrand as “AI experts”)

Scott Hardigree, of Email Industries, on email marketing best practices for 2024

Batu Sat, of Mall IQ, on leveraging geo-location data for marketing

Adam Parry, of Event Industry News, on post-pandemic events best practices and trends

Peter Erickson, of VOICE & AI, on the future of AI-powered Voice Search

Michel van Luijtelaar, of GMBapi.com, on the evolution of local search and SEO

Sally Lehrman, of The Trust Project, on building a more trusted and trustworthy press

Will Kenton, of Taboola, on the future of content & content partnerships in the age of AI

Irina Jordan, of Chowly, on demand gen best practices for Restaurant Tech & B2B

Jim Sterne, of Target Marketing of Santa Barbara, on analytics in the age of AI, the revival of IRL events, and the power of...

Asya Paloni, of Welltory, on strategies to boost health app user engagement & retention

Josh Cliffords, of FreeWater, on creating the world’s first “free beverage company”

Shel Horowitz, of Going Beyond Sustainability, on getting businesses to address hunger, poverty, war & climate change

Chase Bethea, music composer, on creating music for the video game industry

Solomon McCluster, of AuntMaggie.com, on the evolution of the multi-level marketing/direct selling industry

Rich Kahn, of Anura.io, on fighting digital ad fraud

Jon Cross, of All in One Email, on email marketing best practices for 2024

Michael Ferree, of Lead Generation World, on the state of lead generation in 2024

James Avery, of Kevel, on programmatic advertising for Retail Media

Greg Gifford, of SearchLab, on local search optimization in the age of AI

Kevin Rowe, of PureLinq, on the evolution of digital PR in the age of AI

Duane “DJ” Sprague and Scott Brandley, of Shopper Approved, on online reputation management for e-commerce (plus free e-Book!)

Grace Watkins and Holly Rawlinson, of Click Media, on the evolution of the influencer marketing industry

Will Christensen, of Seller Labs, on best practices for selling on Amazon

Gregory Elfrink, of Empire Flippers, on marketing lessons gleaned from selling online businesses

Lesley Hensell, of Riverbend Consulting, on helping 3rd party sellers get their accounts and ASINs back on Amazon after a suspension, deactivation, or block

Lauren Petrullo, of Mongoose Media, on leveraging Facebook, YouTube, and push marketing to reach younger audiences

Kevin Lee and Mike Grehan on the future of SEO and AI

Lauren deLisa Coleman on technology, authenticity, and using music to market to the 18-24 demographic

ADVERTISING

Advertising

Megan Cunningham, of Magnet Media, on the power of strategic storytelling

Kevin Lee - 0
Megan Cunningham is CEO and Founder of Magnet Media, a global brand content studio. Prior to founding Magnet Media, Megan worked in production at...
Advertising

Christopher Kenna, of Brand Advance Group, on reaching underserved audiences

Kevin Lee - 0
Christopher Kenna is CEO and Founder at Brand Advance Group, a company whose mission is to "help the worlds largest Brands & Agencies reach...

Kate Brady, of PepsiCo, on next-gen tools for building consumer connections

FTD’s Taryn Rayment on “blowing up” pre-pandemic media plans

Heidi Andersen on maintaining a brand-safe environment on Nextdoor

Felix Velarde on remote recruiting challenges – growing your agency

Tal Hayek on targeting audiences based on their position within the customer journey

Steve Silvers – Prepare for the Post-Cookie Era

Can Contextual Targeting Replace Behavioral in the Post-cookie Era?

Creating Online Demand (not just harvesting it) Using Video – Dennis Yu

Collaborative Content Creation – Alexandra Morehouse – ANA / Banner Health

Tap the Power of Targeting Layers in Mobile Advertising – Harry Kargman

Google, Apple, Amazon, and Microsoft Stifle Innovation – Scot Wingo

Matt Diiorio from MetLife on Cookie-Centric to Consent-Driven Marketing

The evolution of (cookieless) targeting + tracking – Oren Netzer of cClearly

Cut through the noise in marketing KPIs, find the truth. Ujjwal Dhoot, CMO at DXL

The New IO – More Control Than Programmatic

AI in Marketing

The STRATEGIC CMO

BtoB

Johanna Bauman, of PubMatic, on smart B2B marketing strategies for 2024

Kevin Lee - 0
Had a great, informative talk with Johanna Bauman, CMO at PubMatic, to discuss marketing challenges and opportunities in the tech sector. PubMatic is one of...

Kacy Cole, of Holland America Line, on marketing innovations for high-value cruise guests

Christine Magda, of Christine Magda Consulting, on improving organizational efficiencies while maximizing marketing opportunities

SEO

Dixon Jones, of Inlinks, on SEO in age of AI, the future of link building, and the potential of JavaScript-based SEO tools

Kevin Lee - 0
AI
I recently had the great pleasure of interviewing Dixon Jones, who, like myself, has been in the SEO game for almost three decades. Dixon...

Analytics

B2B Marketing

Influencer Marketing

AUDIO

BRANDING

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