Discover the value of a well-crafted customer journey and how it transforms marketing efforts into meaningful experiences that build lasting relationships.
Unlock the power of Conversion Rate Optimization to enhance user experience, increase satisfaction, and boost your business success.
Unlock marketing success by mastering trust signals. Learn how testimonials, certifications, and reviews transform your brand’s credibility from “just another ad” to “worth my time.”
Explore the power of an omni-channel strategy, where seamless customer experiences build lasting relationships and turn audiences into loyal advocates.
Self-Knowledge
Explore why discipline outshines motivation and how small, consistent actions lead to lasting success in any area of life.
Discover why real success is measured not by appearances, but by the joy and authenticity found in the chaos of everyday life.
Have you ever noticed how the quietest voices at a dinner party often tell the most resonant stories? Explore the subtle art of listening and letting others shine.
Explore how embracing effort and tackling challenges head-on can lead to real personal growth and success.
Schmarketing
Discover the true value of a compelling value proposition and how it connects with your customers on a human level, ensuring lasting loyalty and trust.
Discover how to detox your marketing language with this guide to transforming jargon-filled Schmarketing into clear, effective communication.
Discover how to transform marketing jargon into clear, effective communication. Learn practical steps to enhance collaboration and build mutual understanding.
Learn how to transform schmarketing into clear, effective communication that strengthens team dynamics and connects with your audience.
Leadership
Great companies respect work-life balance. Discover how supporting real families, not demanding total sacrifice, leads to happier, more productive employees.
Discover how The Mighty Fleas turned a high school basketball game into an unforgettable lesson in teamwork and triumph against all odds.
A simple story from my 20-year business journey with Chris, the man who’d question a laugh but build a desk with love. Learn why people always came before profits.
Hyperdrive into the world of brand loyalty, where Chris and I prioritize heart over profit, and my brother-in-law’s Star Wars cosplay steals the show.
Existence
A reader named Kevin described the heavy weight of grief he was carrying after the unexpected death of his dog. Magary’s went from sports philosopher to Gandalf the White in a blink—and I found myself upended. His words and sentiment are beautiful, poignant, and wise.
Discover how Eli and his sons, Tick and Tock, learn to cherish life’s moments in the whimsical town of Little Peculiar.
Explore life’s small joys, from dad jokes about avocados to unexpected connections. Discover why the best moments often happen offstage.
Discover why the frantic race to achieve is overrated, and why sometimes, just being alive is the greatest achievement of all. A humorous take on the meaning of life.
Design
A brand’s identity goes beyond logos and colors—it’s the story and emotions behind them. Discover how brand meaning is built over time.
Learn how a chili cook-off fiasco transforms into a marketing success story, mixing strategic planning with creative flair.
Discover the magic of branding and how it turns ordinary products into unforgettable experiences. It’s not just about what you make, but how you make people feel.
Unlock the secret to brand success through the lens of Nike by discovering the power of your own voice. Create authentic, unforgettable messages that resonate and inspire.
Nonprofits
Out of all the things there are to learn about online fundraising, defining your value proposition is the most fundamental. Your value proposition is the key to each step up the donor mountain—because each step prompts questions in the mind of your donor. Why should they open your email? Why should they click on the “Give Now” button? Why should…
Asking donors to cover the transaction fees on their online gifts has…
It’s tough to think about, but the reality is that 98 to…
According to my friends at NextAfter, only 50% of giving pages offer…
Culture
Join the debate on audio vs. physical books. Whether you’re team earbud or team paperback, it’s the story that counts. No snobs allowed!
Explore how Han Solo, with his mix of rogue charm and moral ambiguity, teaches us to navigate life’s grey areas with humor and heart.
Join me in revisiting the unforgettable day Steve Jobs unveiled the iPhone, a moment that left a lasting impact on my view of technology.
Explore a Snow Patrol concert experience, delving into the excitement of live music and the intriguing encore ritual from a personal viewpoint.
