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About the Business
Business owner information
Jamie K.
Text "NICHE" to 77948 for exclusive offers! The Niche offers many affordable gifts, exclusive women's apparel, and unique home accessories, all within any budget. We are your one stop shop for high quality, durable goods at a fraction of typical retailer costs. Our fashion savvy buyers have done most of the shopping for you. They've gathered a collection of unique, hard to find clothing by seeking out fashion designers fresh off the runway from Los Angeles California, New York, and all around the world. We hand pick each piece analyzing the quality of fabrics, wearability, fit, and design, while ensuring low prices and value. Our denim line is composed of Rock Revival, Miss Me, Big Star, and L.A. idol. Our clothing and accessories range from trendy and contemporary to racy and bold. We stock a variety of jewelry, hats and handbags. We sell an extensive collection of home goods including wall art, beautiful canvases, jars, vases, wrought iron decor, mirrors, and clocks.
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Recommended Reviews
Overall rating
11 reviews
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1 star
- Allison P.Floriston, CA0352May 9, 2023
I just bought 3 rompers and a spoon dish from here. Excellent store. Loved the owner. And super appreciate her awesome staff for helping hold my dish till I got there. Happy overall definitely a good stop if your in the area
Helpful 0Thanks 0Love this 0Oh no 1 - 222606106Jan 2, 2020
I really REALLY enjoy the Niche. They are a fun boutique shop in Truckee near the Safeway. The inventory changes frequently and offers lots of unique styles. Plus, a wonderful woman named Judy works there and she's a gem.
One thing I appreciate GREATLY is the variety of sizing and styling. Though most items only go to L or XL, the cuts, fabrics, and styles allow for those of us outside "standard sizing" to enjoy fun boutique tops.
I typically wear a size 14/16, which is hard to clothe in Truckee. But The Niche gives me cute and fun clothing options!
They also carry fun accessories, purses, and adorable home items. I have received and given many home decor gifts from the Niche.
Lastly, if you sign up for their text alerts, you can be in the know for sales and special events. Plus, with each purchase you typically get a coupon for your next visit.
Definitely visit the Niche for fun and affordable boutique tops!Helpful 3Thanks 0Love this 2Oh no 0 - Arleen A.Santa Clara, CA0781Aug 3, 2022
This is one of my favorite shops to stop into whenever I'm in Truckee. They have a nice selection of clothing, jewelry, hand bags, & gifts. The staff are ALWAYS welcoming & friendly giving me another reason to want to stop by whenever I'm in town and in these days, support as much as possible. If I'm going to do some shopping, I might as well shop at a place that feels like "home" and is almost guaranteed to deliver!
Helpful 1Thanks 0Love this 1Oh no 0 - Nov 1, 2011
The World According to Noelle
Allergic Girl's Guide to Life
While shopping in downtown Truckee I came across The Niche Boutique. The clothes are eclectic mix, almost as if C28 and Forever 21 had merged. Among the clothes there are housewares and other trinkets in the store. Bought a metal sign that reads "So Happy Together." They sell cute home decor signs (wooden and metal variety) that you can find at places like Cost Plus or Target. Customer service was friendly. The person behind the counter said she was the owner claiming that this was the only store location- which is odd because there are actually four locations according to Yelp and the official Niche Boutique website.Helpful 1Thanks 0Love this 0Oh no 0 - Nick B.San Francisco, CA1772819Feb 12, 2012
This is a pretty nice little boutique store in the old downtown section of Truckee.
I was with my girl and she found a lot of neat little accessories she liked as well as some fashionable clothing options. Prices were moderate overall.
They also had a lot of fun trinkets, signs, and other knick-knacks for home decor that I enjoyed browsing at while she checked out stuff. The store was pretty big with a few different rooms to break it up nicely.Helpful 0Thanks 0Love this 0Oh no 0 - K K.Louisville, KY07Mar 29, 2018
Cute items for home. Small, but nice selection of clothes. A good stop on the way to the mountains.
Helpful 0Thanks 0Love this 0Oh no 0 - Jenn B.WA, WA64573608Sep 25, 2011
Best store for cloths and the cutest boutique items in Truckee! I spent a good half hours just checking all the little things they have.
Helpful 0Thanks 0Love this 0Oh no 0 - LisaMarie W.San Jose, CA671142Aug 27, 2009First to Review
I fell in love with this store over the Fourth of July weekend. I mean if any thing screams "LISA BUY US" the clothes in here definitely do. The prices definitely cover a range but you can find good deals on the sales rack and by looking carefully. The store is totally geared towards the women in her twenties or thirties, or the young at heart. Great ambiance and some cool housewares too!
Helpful 0Thanks 0Love this 0Oh no 0 - Rebecca B.Sacramento, CA222Jul 20, 2014
Love Love Love this store! I stop in every time I come up to Truckee and Tahoe. I always find something adorable and well priced. They have the cutest home decor also! Customer service is always friendly and never pushy! Great location next to Starbucks!
Helpful 0Thanks 0Love this 0Oh no 0 - Sandy T.Kentfield, CA011Feb 11, 2013
Super cute store! Every time we stop in Truckee after skiing I make sure to come in and check out all their new stuff. I just purchased some really cute picture frames for our wedding pictures and I get several compliments on them. The staff is always really friendly and helpful, knowing exactly the right thing to point out. The girl actually remembered me last time I was in there! She had helped me pick out a cute coat and she referenced the last time I was in! Worth the trip to check them out, only wish they had one in the bay area...hint hint!
Helpful 0Thanks 0Love this 0Oh no 0
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