After a few days of calm Google weather, we are now seeing a spike in volatility, fluctuations and SEO chatter around Google search ranking movement. It is somewhat early on but I am seeing both a spike in SEOs noticing ranking movement and many of the tools are showing a spike in volatility.
Here is a recap of what happened in the search forums today...
We had more Google search ranking volatility in the middle of the week after some calming for a few days. Google Ads will soon show within the Google AI Overview, plus we covered a lot more ad news. Sundar Pichai was interviewed...
Google has once again said that its enforcement of the site reputation abuse policy is still only being done through manual actions and not algorithmically. Danny Sullivan, Google's Search Liasion, said this on X yesterday, "We have not gone live with algorithmic actions on site reputation abuse."
Google Search can now index Electronic Publication, the .epub, file type. Google added EPUB as a supported filetype to the file types indexable by Google help documentation.
Every day now, I see several screenshots on X of embarrassing and sometimes harmful AI Overviews within the Google Search results interface. I mean, we covered the one that recommends you drink urine, but I can't cover each and every one I see - there are just too many.