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Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers (The Strategyzer series) Paperback – July 13, 2010

by Alexander Osterwalder (Author), Yves Pigneur (Author), Tim Clark (Editor),
4.6 4.6 out of 5 stars 4,127 ratings
See all formats and editions
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Business Model Generation is a handbook for visionaries, game changers, and challengers striving to defy outmoded business models and design tomorrow's enterprises. If your organization needs to adapt to harsh new realities, but you don't yet have a strategy that will get you out in front of your competitors, you need Business Model Generation.

Co-created by 470 "Business Model Canvas" practitioners from 45 countries, the book features a beautiful, highly visual, 4-color design that takes powerful strategic ideas and tools, and makes them easy to implement in your organization. It explains the most common Business Model patterns, based on concepts from leading business thinkers, and helps you reinterpret them for your own context. You will learn how to systematically understand, design, and implement a game-changing business model--or analyze and renovate an old one. Along the way, you'll understand at a much deeper level your customers, distribution channels, partners, revenue streams, costs, and your core value proposition.

Business Model Generation features practical innovation techniques used today by leading consultants and companies worldwide, including 3M, Ericsson, Capgemini, Deloitte, and others. Designed for doers, it is for those ready to abandon outmoded thinking and embrace new models of value creation: for executives, consultants, entrepreneurs, and leaders of all organizations. If you're ready to change the rules, you belong to "the business model generation!"

Previous page
  1. Part of series
    Strategyzer
  2. Print length
    278 pages
  3. Language
    English
  4. Publisher
    John Wiley and Sons
  5. Publication date
    July 13, 2010
  6. Dimensions
    9.5 x 1 x 7.5 inches
  7. ISBN-10
    9780470876411
  8. ISBN-13
    978-0470876411
  9. See all details
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From the brand

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  2. strategyzer logo

    Alexander Osterwalder is the cofounder of Strategyzer, a leading innovation company that puts practical tools into the hands of business leaders and strategy practitioners around the world. He is a passionate entrepreneur, sought-after speaker, and together with his team, the author of multiple bestselling titles in the popular Strategyzer Series, which visually captures the core concepts in the Strategyzer business toolkit.

  3. Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers (The Strate...
    Value Proposition Design: How to Create Products and Services Customers Want (The Strategyzer Ser...
    The Invincible Company: How to Constantly Reinvent Your Organization with Inspiration From the Wo...
    Testing Business Ideas: A Field Guide for Rapid Experimentation (The Strategyzer Series)

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  4. Strategyzer business innovation graphic
  5. Strategyzer box set graphic

    Strategyzer Box Set

    Stunning, full-color library packed with five innovation and visual thinking guides from Strategyzer.

  6. Strategyzer business models graphic
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From the Publisher

Ready to reinvent your organization? Get inspired with the uniquely visual, always innovative Strategyzer series:

business model generation, osterwalder, alex osterwalder, alexander osterwalder, strategyzer

value proposition design, osterwalder, alex osterwalder, alexander osterwalder, strategyzer

testing business ideas, osterwalder, alex osterwalder, alexander osterwalder, strategyzer

the invincible company, osterwalder, alex osterwalder, alexander osterwalder, strategyzer

Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers

Business Model Generation teaches you how to systematically understand, design, and differentiate your business model.

Value Proposition Design: How to Create Products and Services Customers Want

Value Proposition Design helps you tackle a core challenge of every business—creating compelling products and services customers want to buy.

Testing Business Ideas: A Field Guide for Rapid Experimentation

Testing Business Ideas explains how to increase the success of any venture by providing a practical guide to rapid experimentation.

The Invincible Company: How to Constantly Reinvent Your Organization

The Invincible Company shows how any organization can become unstoppable by managing a portfolio of existing businesses and by simultaneously exploring a pipeline of potential new growth engines.

Editorial Reviews

Amazon.com Review

Business Model Generation is a handbook for visionaries, game changers, and challengers striving to defy outmoded business models and design tomorrow's enterprises. If your organization needs to adapt to harsh new realities, but you don't yet have a strategy that will get you out in front of your competitors, you need Business Model Generation.

Co-created by 470 "Business Model Canvas" practitioners from 45 countries, the book features a beautiful, highly visual, 4-color design that takes powerful strategic ideas and tools, and makes them easy to implement in your organization. It explains the most common Business Model patterns, based on concepts from leading business thinkers, and helps you reinterpret them for your own context. You will learn how to systematically understand, design, and implement a game-changing business model--or analyze and renovate an old one. Along the way, you'll understand at a much deeper level your customers, distribution channels, partners, revenue streams, costs, and your core value proposition.

Business Model Generation features practical innovation techniques used today by leading consultants and companies worldwide, including 3M, Ericsson, Capgemini, Deloitte, and others. Designed for doers, it is for those ready to abandon outmoded thinking and embrace new models of value creation: for executives, consultants, entrepreneurs, and leaders of all organizations. If you're ready to change the rules, you belong to "the business model generation!"

The Power of “What If” Questions
Content from authors Alexander Osterwalder and Yves Pigneur
We often have trouble conceiving innovative business models because we are held back in our thinking by status quo. The status quo stifles imagination. One way to overcome this problem is to challenge conventional assumptions with “what if” questions. With the right business model ingredients, what we think of as impossible might just be doable. “What if” questions help us break free of constraints imposed by current business models. They should provoke us and challenge our thinking. They should disturb us as intriguing, difficult-to-execute propositions.

What if...
…furniture buyers picked up components in flat pack form from a large warehouse and assembled the products themselves in their homes? What is common practice today was unthinkable until IKEA introduced the concept in the 1960’s.

…airlines didn’t buy engines for their airplanes, but paid for every hour an engine runs? That is how Rolls-Royce transformed itself from a money-losing British manufacturer into a service firm that today is the world’s second biggest provider of large jet engines.

…voice calls were free worldwide? In 2003 Skype launched a service that allowed free voice calling via the internet. After five years, Skype had acquired 400 million registered users who collectively had made 100 billion free phone calls.

Review

"... an impressively comprehensive compendium of many of the most current ideas concerning the structure and development of businesses." (Anglohigher.com, May 2011).

"... this handbook is likely to prove an excellent help for evaluating business models" (Anatello.com, July 2011)

Product details

  • ASIN ‏ : ‎ 0470876417
  • Publisher ‏ : ‎ John Wiley and Sons; First Edition (July 13, 2010)
  • Language ‏ : ‎ English
  • Paperback ‏ : ‎ 278 pages
  • ISBN-10 ‏ : ‎ 9780470876411
  • ISBN-13 ‏ : ‎ 978-0470876411
  • Item Weight ‏ : ‎ 1.55 pounds
  • Dimensions ‏ : ‎ 9.5 x 1 x 7.5 inches
  • Customer Reviews:
    4.6 4.6 out of 5 stars 4,127 ratings

About the authors

Follow authors to get new release updates, plus improved recommendations.
Previous page
  1. Alexander Osterwalder

    Alexander Osterwalder

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    Full content visible, double tap to read brief content.

    Dr. Alexander (Alex) Osterwalder is one of the world's most influential strategy and innovation experts, a leading author, entrepreneur, and in-demand speaker whose work has changed the way established companies do business and how new ventures get started.

    Ranked No. 4 of the top 50 management thinkers worldwide, Osterwalder is known for simplifying the strategy development process and turning complex concepts into digestible visual models. Together with Yves Pigneur, he invented the Business Model Canvas, Value Proposition Canvas, and Business Portfolio Map - practical tools that are trusted by millions of business practitioners from leading global companies including Microsoft, Coca-Cola, Nestlé, MasterCard, Sony, Fujitsu, 3M, Intel, Roche, Colgate-Palmolive, and many more.

    Strategyzer, the company Osterwalder co-founded in 2010, is an innovation powerhouse, providing online courses, applications, and technology-enabled services to help organizations effectively and systematically manage strategy, growth, and transformation.

    Osterwalder's books include the international bestseller Business Model Generation, Value Proposition Design: How to Create Products and Services Customers Want and Testing Business Ideas, and his forthcoming book for senior leaders, The Invincible Company, to publish in spring 2020.

    He holds the Strategy Award from Thinkers50 and the European Union's inaugural Innovation Luminary Award. In 2019, Osterwalder chaired the prestigious Drucker Forum, the premier annual business management conference. A frequent and popular keynote speaker, Osterwalder travels the world discussing his ideas and strategies at Fortune 500 companies, premiere innovation conferences, and leading universities.

    He holds a doctorate from HEC Lausanne, Switzerland, and is a founding member of The Constellation, a global not-for-profit organization connecting local responses to global issues around the world.

    See more on the author's page
  2. Yves Pigneur

    Yves Pigneur

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    Full content visible, double tap to read brief content.

    Yves is a professor at the University of Lausanne since 1984, and has held visiting professorships at Georgia State University, University of British Columbia, National University of Singapore, and HEC Montreal. Together with Alex Osterwalder, he invented the Business Model Canvas and co-authored the international bestselling books "Business Model Generation" and "Value Proposition Design". Yves and Alex are ranked No. 4 among the "Thinkers50's Most Influential Management Thinkers" in the world and hold the Thinkers50 Strategy Award.

    See more on the author's page
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Customer reviews

4.6 out of 5 stars
4.6 out of 5
4,127 global ratings
I love the book but be careful about the quality. See photos
4 Stars
I love the book but be careful about the quality. See photos
Some pages had their ink stain the next page. It’s not unreadable, nor that bad. But something to watch out for.Incredible toolkit though.
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Top reviews from the United States

Mark P. McDonald
5.0 out of 5 stars Original presentation, original construction, interesting book
Reviewed in the United States on January 25, 2011
Verified Purchase
Your business model defines how you compete. It is the manifestation of your corporate strategy and the basis for your profitability. Given its importance, its surprising business models are not better understood. Business Model Generation seeks to address this point providing a comprehensive and engaging approach to understanding and creating business models.

This is perhaps the most innovative book on business design to come around in a long time. The book is the work of Alexander Osterwalder and more than 470 collaborators and contributors. It provides a graphically engaging, spirited look at business models, their creation and application in business.

This is the first book built by mass collaboration based on the participation and contribution of multiple people giving the book a level of practicality that is welcome in subject that can easily become academic. The book is organized into six sections that correspond to the processes involved in generating a business model. The sections include:

Canvas - which discusses the basics of the business model template and its nine building blocks

Patterns - applies the model to understand different business models and companies that exemplify the business models.

Design - the techniques used to develop the nine building blocks within the business model which include: customer insights, ideation, visual thinking, prototyping, storytelling and scenarios.

Process - concentrating on applying these techniques to creating a business model

Outlook - a view on the future of business models.

The book is highly recommended for people who want to learn more about business models, its related techniques and wants to put them into practice. The book's approach, its layout and treatment of the subject are refreshing and helpful.

Strengths

The book offers a comprehensive view of business models. The five sections talk you through the activities involved in creating a business model including multiple techniques.

Osterwalder's model for business models is clear and provides an effective structure for understanding your business and how it fits with your value proposition, strategy and products.

Placing the models in action to explain companies like Apple, the newspaper industry, and the insurance industry among others. Applying the model builds you understanding of model's context and

Covers advanced techniques including ideation, visual thinking, story telling that help you expand your toolkit.

The illustrations and use of photography creates an engaging read that draws the reader into material and keep them engaged.

Challenges

There is litle that is fundamentally new in this book, other than its presentation, construction and style. That is not to say that the book is bad or wrong, its just that ideas related to value propositions, capabilities, etc appear elsewhere. What this book does do and do well is bring these ideas together in a novel and accessible way.

The majority of the book is based on the Osterwalder's own model developed while he was at Lausanne. The dependence of the book on the model can limit its effectiveness if you take a different approach to business modeling.

The book provides limited support for key functions such as IT, HR and Finance which are not explicitly supported in the business model which focuses more on issues of strategy and positioning.

The book is large and bound by its narrow edge. While this makes the books photography and graphics possible, but it also makes the book unwieldy.

The book is not available in electronic format as that does not work with the book's layout.
7 people found this helpful
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Steven Forth
5.0 out of 5 stars Six Stars
Reviewed in the United States on November 28, 2010
Verified Purchase
If you are going to read one business book on design, innovation and business models this is the one. I plan to give a copy to each of my adult kids.

Business Model Generation brings together a simple but compelling framework for organizing business models with a wide range of frameworks and techniques from stragegy and design thinking. It includes important ideas around multi-sided platforms (two-sided markets for you economists), applications of design thinking, scenario plannning ... It is a powerful integration of these ideas, one that most people will be able to act on. The book also has an excellent website at [...] and the collaborative approach to authoring and validating the book is fascinating - some 470 people from around the world contributed to the book.

I read this in parallel with Cory Doctorow's new novel Makers Makers  and the two books riff off each other in interesting ways (the fictional company Kodacell could be seen as a scaling of the business model generation method). It is worth thinking about what happens in Makers while imaginging new business models.

I do have some questions about the book, and a few reservations.

Why no index? In a book like this an index is necessary, and the designers could have used this as an opportunity to innovate a visual index, perhaps using mind mapping.

The design. I have long been advocating this kind of visual design for business books. Reading this one I had some reservations. The book is influenced by PowerPoint and web design and has some of the weaknesses, see  The Cognitive Style of PowerPoint: Pitching Out Corrupts Within, Second Edition . I had to work hard to integrate the information and ideas in the book into a story. I am glad that the authors and designers took the approach they did, but this approach to books needs a lot more work before we really understand how to use it.

Depth and originality. There is little that is new here. What is powerful is the way in which so many current ideas are integrated. I am not an expert in all of these areas, but where I do have some deep knowledge, pricing for example, I found the content thin and in some ways misleading. For example, there is no discussion of value-based pricing and the role it plays in driving differentiation. See  Strategy and Tactics of Pricing, The (5th Edition) (Alternative eText Formats) . I also thought that the treatment of design thinking smacked too much of received wisdom and did not question or innovate on the paradigm (I know, that is not the purpose of the book).

The book is a bit weak on execution, and I am hoping that the website will be a place to track how people are using the business model generation approach and what experiences they have with business model execution.

But I expect to come back to this book and to use it in my own companies and in coaching others. So, despite my reservations, six stars!
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Top reviews from other countries

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Rhianon
5.0 out of 5 stars Para MBA o hacer modelo de negocio
Reviewed in Mexico on August 21, 2023
Verified Purchase
Interesante el contenido de este libro lo cual necesitaba para mi MBA. Lo recomiendo mucho!
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K
2.0 out of 5 stars Not that great
Reviewed in Belgium on February 22, 2024
Verified Purchase
Overhyped book, didn't give much information worth for that price.
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Alessandro Scotti
5.0 out of 5 stars Utile
Reviewed in Italy on December 12, 2023
Verified Purchase
Ottimo libro
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Rodrigo
5.0 out of 5 stars Perfect book for entrepreneurs, students or just curious people
Reviewed in France on March 22, 2023
Verified Purchase
Perfect book for entrepreneurs, students or just curious people
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Rene
2.0 out of 5 stars Fluffy and outdated
Reviewed in Sweden on September 9, 2022
Verified Purchase
The lessons from this book could have been told in only 10 pages, instead it's nearly 300 pages that may look very pretty but do not actually have much to say. It is also very outdated, with it spending lots of time describing 'new and exiting' things which are already the norm and 'the future' described in the book is 2012.
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