Upcycle your content

Companies invest a lot in communications and marketing efforts. Content creation can be costly and time consuming. Thinking creatively about the life cycle of a single piece of content could save on resources and broaden your offering. Check out Lewis PR’s post on Upcycling VS Recycling content. Jen Scheer includes 5 concrete examples of how you […]

Advice to freelance creatives starting out

In 2016, I’ll celebrate ten years of freelance writing and consulting. In preparation, I’m carving time to look back over my key learnings, and share what I can. I wrote 7 Tips Every Freelance Writer Should Heed, And Newbies Need to Know for the Professional Writers Association of Canada, Toronto Chapter. The tip that means the most to me is Tip […]

Client work: Hope Learning

Jim Beaubien and Karen Caesar hired me to project lead the creation of a new web site and brand refresh. Through brand discovery we co-created the following goals for their new site. They are great goals and I’m pleased to say post-roll out that my team delivered on all six.

Would you use “&” or “and” in company names?

I write for some clients that specialize in branding. Occasionally, that means I get to weigh in on decisions about a new company name, or even the titles assigned to departments and department staff. Today, a classic question came up. Should we use “&” or “and” between two words. Not surprisingly, the designer favoured the […]

What’s in a name: branding brain food

Check out how 50 of the worlds biggest companies came up with their names.