FYI brings you important information about brands to help you shop better...

Information is power, and the more information you have about products, the easier it is to make smart, savvy choices. FYI helps you gather information about sponsoring brands as well as others in two key ways:

product reviews
FYI Before You Buy sponsors reviews of key product categories on our website, so you can find out what other consumers are saying about products you’re interested in. It’s like having more friends tell you about products they like, in one concise, easy search.
featured products
FYI Before You Buy features select high quality products and delivers key points about them to help you make a truly informed choice. FYI is a friendly, no-nonsense information source sponsored by leading brands that makes it easy for you to understand why they may work for you.