NEW INNERJOI™
Flash Forward To Stronger Hair. Discover the latest editions to our damage-defying regimen!
BUILD BONDS FOR BRILLIANT BLONDES
With Bond-Building Arginine
See blonde hair in a whole new light with JOICO BLONDE LIFE – a system of lighteners & toners created just for blondes … and those who want to be lifted to new heights without sacrificing shine or condition. With powerhouse formulas featuring bond-building Arginine and a signature Tamanu-Monoi oil blend, Blonde Life helps banish the challenges of brassiness, off-tones, fading, and damage* that blonde hair faces on a daily basis.
JOICO Color Excellence Program
We’re proud to introduce our JOICO Color Excellence Program. An elite, intensive Color bootcamp made by professionals, for professionals.
NEW LUMI10
Natural Copper & Natural Blue Ash Series
Create stunning copper and cool-brunette looks in a flash with new NC and NBA shades from LUMI10 - The 10-minute permanent hair color from JOICO that delivers 100% gray coverage with up to 2x the shine*. This luminous new lineup of richly pigmented shades delivers dimensional, natural copper and natural blue-ash tones with the same gorgeous LumiShine results you love – all in a fast-processing formula, so you can fill up your book with confidence.
No appointment? No problem: LUMI10 puts gray coverage on speed dial.
BEAUTIFUL HAIR IS AGELESS
Love your hair at any age with NEW JOICO YOUTHLOCK: Our truly transformative collection that recaptures youthful bounce, shine, and manageability; while locking in strong, lustrous hair. Formulated with collagen, this fab foursome is a breath of fresh (h)air for mature, tired tresses!
🧊 Icy blondes are in hot demand and we’ve got just what you need. Only thing is, you’ll have to be a little patient. You know what they say, ‘good things take time, great things take a little longer’.
Trust us, it’s worth the wait ⏳
#joico #joicoeurope #newproduct #joicoproducts #hairproducts #haircolor #haircolorist #blondelife #blondelifedemigloss #demigloss #newshades #blondelifesilverlight #silverlight #hairjoi #sharethejoi
🧊 Icy blondes are in hot demand and we’ve got just what you need. Only thing is, you’ll have to be a little patient. You know what they say, ‘good things take time, great things take a little longer’.
Trust us, it’s worth the wait ⏳
#joico #joicoeurope #newproduct #joicoproducts #hairproducts #haircolor #haircolorist #blondelife #blondelifedemigloss #demigloss #newshades #blondelifesilverlight #silverlight #hairjoi #sharethejoi
🍽️ Eat your way to healthy hair with JOICO Cool & Colorful.
Did you know that incorporating certain foods into your diet can help improve the state of your hair? Fact!
Here’s our top three…
Chia seeds 𓇢
Blackberries 🍇
Broccoli 🥦
#joico #joicoeurope #coolandcolorful #hair #healthyhair #happyhair #foodguide #diet #hairjoi #sharethejoi #hairgoals
🍽️ Eat your way to healthy hair with JOICO Cool & Colorful.
Did you know that incorporating certain foods into your diet can help improve the state of your hair? Fact!
Here’s our top three…
Chia seeds 𓇢
Blackberries 🍇
Broccoli 🥦
#joico #joicoeurope #coolandcolorful #hair #healthyhair #happyhair #foodguide #diet #hairjoi #sharethejoi #hairgoals
Craving that icy blonde perfection? Get ready for a revolutionary new product! Who’s ready to PLAY IT COOL? 🌟🔜
Hair: @rikkeharboe JOICO Blonde Life Ambassador Norway
Model: @hannematheafriis
Video: @joiconorway
#joicoeurope #joiconorway #joico #joicohair #blondelife #blondelifesilverlight #playitcool #sharethejoi #joicosilverlight #blondehair #haircolor #haircolorist #behindthechair #hairjoi #ittakesapro #thejoiofhealthyhair #joicoprofessional #blondeexpert #hairpro
Craving that icy blonde perfection? Get ready for a revolutionary new product! Who’s ready to PLAY IT COOL? 🌟🔜
Hair: @rikkeharboe JOICO Blonde Life Ambassador Norway
Model: @hannematheafriis
Video: @joiconorway
#joicoeurope #joiconorway #joico #joicohair #blondelife #blondelifesilverlight #playitcool #sharethejoi #joicosilverlight #blondehair #haircolor #haircolorist #behindthechair #hairjoi #ittakesapro #thejoiofhealthyhair #joicoprofessional #blondeexpert #hairpro
Our story is a love story ❤️ We love hair, we love the earth and we love people.
With our NEW INNERJOI range, we have made strides to achieving a more sustainable future for our earth 🌏 and the people on it 👨👨👦👦. This is why all INNERJOI bottles are made using 95% Social Plastic from Plastic Bank.
Plastic Bank is recycling ocean-bound plastic and using it in the production of packaging – thus helping create new life for old plastic ♻️ ♻️ ♻️
To learn more about Plastic Bank, visit plasticbank.com.
#joico #joicoeurope #innerjoi #joicoinnerjoi #cleanbeauty #joicocleanbeauty #healthyhaircomesnaturally #petaapproved #newproduct #joicoproduct #naturalformulas #hair #healthyhair #joicohair #sustainability #lifestyle #recycledplastic #plasticbank #packaging #hairjoi #sharethejoi #thejoiofhealthyhair #goodhair #goodhairday
Our story is a love story ❤️ We love hair, we love the earth and we love people.
With our NEW INNERJOI range, we have made strides to achieving a more sustainable future for our earth 🌏 and the people on it 👨👨👦👦. This is why all INNERJOI bottles are made using 95% Social Plastic from Plastic Bank.
Plastic Bank is recycling ocean-bound plastic and using it in the production of packaging – thus helping create new life for old plastic ♻️ ♻️ ♻️
To learn more about Plastic Bank, visit plasticbank.com.
#joico #joicoeurope #innerjoi #joicoinnerjoi #cleanbeauty #joicocleanbeauty #healthyhaircomesnaturally #petaapproved #newproduct #joicoproduct #naturalformulas #hair #healthyhair #joicohair #sustainability #lifestyle #recycledplastic #plasticbank #packaging #hairjoi #sharethejoi #thejoiofhealthyhair #goodhair #goodhairday
At JOICO, we are forward thinking 🧐. We understand that no matter your level of experience, when it comes to hair coloring techniques, there is always room for growth. Earlier this year, we flew our Blonde Ambassador Germany @_bybona to Helmond for a few days to teach her 2024 Blonde Life Signature Balayage technique to our Blonde Life Ambassadors.
@byyoel @bymacey_ put theory into practice and viola! Beauty personified 💋
#joicoeurope formula:
Face Frame air touch with Blonde Life Lightening Powder + LumiShine 10 Volume 1:2
Teasy Lights Blonde Life Lightening Powder + Blonde Life Coconut Oil developer20 Volume 1:2
Defy Damage ProSeries
Root stretch formula
LumiShine Demi-Permanent Liquid Color 6SB + LumiShine 5 Volume
Toner Lengths and ends LumiShine Demi-Permanent Liquid Color 20ml 10NG + 20ml 9NWB + 20ml 9NB + 60ml LumiShine 5 Volume
#joico #joicoeurope #balayage #signaturebalayagetechnique #masterofbalayage #hair #haircare #haircolor #haircolorist #colorist #bonajoerg #blondeambassador #blondelifeambassador #joicoartist #bybonaprofessional #blondehair #blondelife #livetheblondelife #blondexpert #hairgoals #hairinspo #thejoiofhealthyhair #healthyhair #hairjoi #sharethejoi #behindthechair #salonlife #hairtransformation #ittakesapro
At JOICO, we are forward thinking 🧐. We understand that no matter your level of experience, when it comes to hair coloring techniques, there is always room for growth. Earlier this year, we flew our Blonde Ambassador Germany @_bybona to Helmond for a few days to teach her 2024 Blonde Life Signature Balayage technique to our Blonde Life Ambassadors.
@byyoel @bymacey_ put theory into practice and viola! Beauty personified 💋
#joicoeurope formula:
Face Frame air touch with Blonde Life Lightening Powder + LumiShine 10 Volume 1:2
Teasy Lights Blonde Life Lightening Powder + Blonde Life Coconut Oil developer20 Volume 1:2
Defy Damage ProSeries
Root stretch formula
LumiShine Demi-Permanent Liquid Color 6SB + LumiShine 5 Volume
Toner Lengths and ends LumiShine Demi-Permanent Liquid Color 20ml 10NG + 20ml 9NWB + 20ml 9NB + 60ml LumiShine 5 Volume
#joico #joicoeurope #balayage #signaturebalayagetechnique #masterofbalayage #hair #haircare #haircolor #haircolorist #colorist #bonajoerg #blondeambassador #blondelifeambassador #joicoartist #bybonaprofessional #blondehair #blondelife #livetheblondelife #blondexpert #hairgoals #hairinspo #thejoiofhealthyhair #healthyhair #hairjoi #sharethejoi #behindthechair #salonlife #hairtransformation #ittakesapro
If anything gives you motivation this Monday, let it be the new product launch of… ❓
Can you guess what we’ve been brewing in the lab?
May is the month, so keep your eyes peeled 👀
#joico #joicoeurope #newproduct #joicoproducts #hairproducts #haircolor #haircolorist #blondelife #blondelifedemigloss #demigloss #newshades #blondelifesilverlight #silverlight #hairjoi #sharethejoi
If anything gives you motivation this Monday, let it be the new product launch of… ❓
Can you guess what we’ve been brewing in the lab?
May is the month, so keep your eyes peeled 👀
#joico #joicoeurope #newproduct #joicoproducts #hairproducts #haircolor #haircolorist #blondelife #blondelifedemigloss #demigloss #newshades #blondelifesilverlight #silverlight #hairjoi #sharethejoi
You’re never fully dressed without great hair ✂️. Bring new life to your hair with this stunning formula by @sacha_thehaircompanyely ✨✨✨
#joicoeurope formula:
JOICO Blonde Life Balayage Lightener with Blonde Life Coconut Oil Developer 20vol
Root melt with LumiShine Demi-Permanent Creme Color 6n/6nw equal parts and LumiShine Developer 5vol
Mid/ends with LumiShine Demi-Permanent Liquid Color 8nwb and LumiShine Developer 5vol
Styling with Dream Blowout, Colorful Anti-Fade Serum, Humidity Blocker+
#joico #joicoeurope #repost #joicoformula #hairformula #hair #haircare #newhair #hairrefresh #blondelife #balayage #coconutoil #blondelifedeveloper #rootmelt #lumishine #lumishinedeveloper #dreamblowout #colorful #antifadeserum #humidityblocker #hairjoi #sharethejoi #hairinspo #hairgoals
You’re never fully dressed without great hair ✂️. Bring new life to your hair with this stunning formula by @sacha_thehaircompanyely ✨✨✨
#joicoeurope formula:
JOICO Blonde Life Balayage Lightener with Blonde Life Coconut Oil Developer 20vol
Root melt with LumiShine Demi-Permanent Creme Color 6n/6nw equal parts and LumiShine Developer 5vol
Mid/ends with LumiShine Demi-Permanent Liquid Color 8nwb and LumiShine Developer 5vol
Styling with Dream Blowout, Colorful Anti-Fade Serum, Humidity Blocker+
#joico #joicoeurope #repost #joicoformula #hairformula #hair #haircare #newhair #hairrefresh #blondelife #balayage #coconutoil #blondelifedeveloper #rootmelt #lumishine #lumishinedeveloper #dreamblowout #colorful #antifadeserum #humidityblocker #hairjoi #sharethejoi #hairinspo #hairgoals
Are you ready to experience our INNERJOI Hydrate collection 💧? Here’s a breakdown 📝 of what you can expect.
INNERJOI HYDRATE SHAMPOO:
👉 Formulated with upcycled apple extract, your hair and scalp will be clean, healthy-looking, and beautifully hydrated.
INNERJOI HYDRATE CONDITIONER:
👉 Formulated with naturally-derived ingredients, you can now achieve nourished, soft-as-silk hair.
INNERJOI HYDRATE DETANGLER:
👉 Provides all-day hydration and easy detangling.
#joico #joicoeurope #joicoinnerjoi #hydratewithINNERJOI #joicocleanbeauty #petaapproved #newproduct #joicoproduct #hair #haircare #hairregimen #haircareroutine #healthyhair #joicohair #sustainability #lifestyle #vegan #veganprotein #sustainableproducts #earthfriendly #liveresponsibly #hairjoi #sharethejoi #thejoiofhealthyhair #hairreels #goodhair #goodhairday
Are you ready to experience our INNERJOI Hydrate collection 💧? Here’s a breakdown 📝 of what you can expect.
INNERJOI HYDRATE SHAMPOO:
👉 Formulated with upcycled apple extract, your hair and scalp will be clean, healthy-looking, and beautifully hydrated.
INNERJOI HYDRATE CONDITIONER:
👉 Formulated with naturally-derived ingredients, you can now achieve nourished, soft-as-silk hair.
INNERJOI HYDRATE DETANGLER:
👉 Provides all-day hydration and easy detangling.
#joico #joicoeurope #joicoinnerjoi #hydratewithINNERJOI #joicocleanbeauty #petaapproved #newproduct #joicoproduct #hair #haircare #hairregimen #haircareroutine #healthyhair #joicohair #sustainability #lifestyle #vegan #veganprotein #sustainableproducts #earthfriendly #liveresponsibly #hairjoi #sharethejoi #thejoiofhealthyhair #hairreels #goodhair #goodhairday
Behind every cloud ☁️ there’s a silver lining…🌤️
Coming soon, stay tuned.
#joico #joicoeurope #blondelife #blondelifesilverlight #silverlight #joicosilverlight #blondehair #haircolor #haircolorist #behindthechair #hairjoi #sharethejoi
Behind every cloud ☁️ there’s a silver lining…🌤️
Coming soon, stay tuned.
#joico #joicoeurope #blondelife #blondelifesilverlight #silverlight #joicosilverlight #blondehair #haircolor #haircolorist #behindthechair #hairjoi #sharethejoi
How to stop hair color from fading?
The answer: JOICO INNERJOI Preserve 🌺🌺🌺
We got the experts to create the perfect fade-fighting products, so you can worry less about your hair and more about getting through your day.
You can thank us later 🖐
#joico #joicoeurope #joicoinnerjoi #preservewithINNERJOI #joicocleanbeauty #healthyhaircomesnaturally #innerjoipreserve #petaapproved #newproduct #joicoproduct #hair #haircare #hairregimen #haircareroutine #healthyhair #joicohair #sustainability #protecttheplanet #protecttheearth #lifestyle #hairjoi #sharethejoi #thejoiofhealthyhair #hairreels #goodhair #goodhairday
How to stop hair color from fading?
The answer: JOICO INNERJOI Preserve 🌺🌺🌺
We got the experts to create the perfect fade-fighting products, so you can worry less about your hair and more about getting through your day.
You can thank us later 🖐
#joico #joicoeurope #joicoinnerjoi #preservewithINNERJOI #joicocleanbeauty #healthyhaircomesnaturally #innerjoipreserve #petaapproved #newproduct #joicoproduct #hair #haircare #hairregimen #haircareroutine #healthyhair #joicohair #sustainability #protecttheplanet #protecttheearth #lifestyle #hairjoi #sharethejoi #thejoiofhealthyhair #hairreels #goodhair #goodhairday
Messy undone looks and textured mullets redefine cool in this year’s JOICO Collection. Here’s a casual unkept look that’s so on trend and simple enough to achieve in the salon 🎀🎀🎀.
❝For the new collection, we took inspiration from the Pantone Color of the year 2024 which is peach fuzz, a fun playful hue that is extremely versatile too!❞ - Valentina Malta, Next Gen Artist JOICO EMEA and Educator for JOICO Italy.
Cut: Alberto Di Domenico @iamalbertodidomenico_
JOICO Creative Artist
Color: Valentina Malta @valentina.joico
Next-Gen Artist
Art Direction: Bruno Marc Giamattei @brunomarc10
Color mentor: Daniel Spiller @danspiller2010
Videography: D&A Films @da_films
Photography: Jamie Blanshard Photography @jamieblanshardphoto
Styling: Ellen Spiller @stylistellen
Make-up: Katie Moore @katiemooremua
Model: Zoe @thehairdesk
#joico #joicoeurope #joicocollection #joico2024collection #joicocreativeteam #joicoartists #hair #hairstyle #bobhaircut #bob #hairdresser #hairdressercommunity #salonfriendly #coolblonde #pastelblonde #pasteltints #blondelife #blondelifejoico #livetheblondelife #blondelife4all #bondedbyblonde #joicobondedbyblonde #joicohaircolor #joicoproducts #hairproducts #hairjoi #sharethejoi #hairinspo
Messy undone looks and textured mullets redefine cool in this year’s JOICO Collection. Here’s a casual unkept look that’s so on trend and simple enough to achieve in the salon 🎀🎀🎀.
❝For the new collection, we took inspiration from the Pantone Color of the year 2024 which is peach fuzz, a fun playful hue that is extremely versatile too!❞ - Valentina Malta, Next Gen Artist JOICO EMEA and Educator for JOICO Italy.
Cut: Alberto Di Domenico @iamalbertodidomenico_
JOICO Creative Artist
Color: Valentina Malta @valentina.joico
Next-Gen Artist
Art Direction: Bruno Marc Giamattei @brunomarc10
Color mentor: Daniel Spiller @danspiller2010
Videography: D&A Films @da_films
Photography: Jamie Blanshard Photography @jamieblanshardphoto
Styling: Ellen Spiller @stylistellen
Make-up: Katie Moore @katiemooremua
Model: Zoe @thehairdesk
#joico #joicoeurope #joicocollection #joico2024collection #joicocreativeteam #joicoartists #hair #hairstyle #bobhaircut #bob #hairdresser #hairdressercommunity #salonfriendly #coolblonde #pastelblonde #pasteltints #blondelife #blondelifejoico #livetheblondelife #blondelife4all #bondedbyblonde #joicobondedbyblonde #joicohaircolor #joicoproducts #hairproducts #hairjoi #sharethejoi #hairinspo
We all strive to give our clients exactly what they want 🤝. And to make your job easier, JOICO provides high performance products 🧴 that help you deliver. With our Blonde Life Lighteners, you can now unleash your imagination. Each formula has been designed to help you achieve the most consistently artistic and imaginative creations possible.
The Blonde Life Balayage Lightener lifts hair up to 7+ levels in a single application. It’s simple, fast and effective; it’s JOICO Cool & Colorful
🤍🤍🤍
#joico #joicoeurope #coolandcolorful #hair #haircolor #haircolorist #behindthechair #blonde #blondehair #blondelife #blondelifelightener #livetheblondelife #blondebeauty #blondelife4all #healthyhair #thejoiofhealthyhair #hairjoi #sharethejoi #vibranthair
We all strive to give our clients exactly what they want 🤝. And to make your job easier, JOICO provides high performance products 🧴 that help you deliver. With our Blonde Life Lighteners, you can now unleash your imagination. Each formula has been designed to help you achieve the most consistently artistic and imaginative creations possible.
The Blonde Life Balayage Lightener lifts hair up to 7+ levels in a single application. It’s simple, fast and effective; it’s JOICO Cool & Colorful
🤍🤍🤍
#joico #joicoeurope #coolandcolorful #hair #haircolor #haircolorist #behindthechair #blonde #blondehair #blondelife #blondelifelightener #livetheblondelife #blondebeauty #blondelife4all #healthyhair #thejoiofhealthyhair #hairjoi #sharethejoi #vibranthair
Recent #HairJoi Articles
10 hair care gift sets that will bring everyone on your list a little JOI
Want to spread holiday cheer and fabulous hair? We know the secret …
The JOI of youthful-looking hair
How to establish a routine for aging hair with Katrina Kelly, JOICO EMEA Senior Creative Color Artist Team member
Beautiful hair is ageless
JOICO EMEA Senior Creative Artist Ijan Davies Emrus shares 3 signs of aging hair (beyond going gray) & the solution to treating tired tresses.
Pro Salon Education
Exciting, accessible, 24/7 learning is the cornerstone of Joico’s educational platform. Featuring live events, invaluable videos, easy-to-follow tutorials, and up-to-the-minute trend info, Joico delivers the ultimate global classroom.
Begin Your Training Now with Joico Education On Demand
Meet the Joico experts
Introducing the Joico family of talent! We’re proud to showcase our Guest Artists, Brand Ambassadors, and leading education authorities…celebrated industry icons who join us in bringing the artistry of hair to the next level.
Gill Berry
Bruno Marc Giamattei
Valentina Malta
Paul Watts
Sofie Schrauwen
Dan Spiller
Katrina Kelly
Alberto Di Domenico
Robby Osselaer
Sevda Durukan
Gregory Mastrostefano
Paolo Giamattei
Marcus Giamattei
Wesley Hannes
David Murray
Ijan Davies Emrus
Daniela Engström
Tom Ross
