Head of Engineering

Summary

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I am a product-minded, data-focused, and strategic technology leader. I am experienced in building and managing teams to plan and deliver product roadmaps that incrementally provide value to the business.

Skills

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Experience

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What If Media Group is a leading advertising technology company that, with their secure, proprietary media and marketing channels, drives consumer acquisition through a combination of AI, first-party data, and insights.

I oversee 4 teams which comprise the Product Engineering department. In this role I am responsible for the planning and execution of the product roadmap supporting our first-party sites, list-management, and messaging (email/SMS/push) capabilities.

Key Accomplishments:

• Delivered portions of a reimagined internal CMS that was scoped and built around users’ workflows resulting in fewer errors and many hours saved. This was a modernization effort and was built using a service-oriented architecture on top of a constellation of existing legacy backend services and newly built services.
• I rolled out agile development practices across the entire product engineering department, greatly increasing the department’s efficiency and productivity.
• Built a near-real time event stream to bridge the gap between disparate systems and replace periodic batch jobs with real time data processing.

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Technologies:

I manage multiple teams working in concert to deliver scalable solutions that support the product roadmap.

Key Accomplishments

• Launched and managed a new engineering team responsible for cross-team data pipeline and data transformation projects.
• Built a new service that acted as a single source of truth for tens of millions of users’ data and received and processed millions of events daily.
• Maintained a high-standard of code quality through encouraging tracking of quality metrics and testing.

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Technologies:

I run the team responsible for the applications supporting the acquisition of hundreds of thousands of users daily.

Key Accomplishments:

• Introduced agile development methodology to the organization.
• Established monitoring and alerting around baseline performance metrics, decreasing the team’s response time to production issues and ensuring new releases did not degrade performance.
• Improved the team’s ability to deliver milestones within the committed time and with fewer bugs.

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Technologies:

I manage a distributed engineering team responsible for test infrastructure and product delivery for over a dozen feature teams working with a polyglot technology stack.

Key Accomplishments:

• Facilitated code quality improvements by introducing code analysis to the CI/CD pipeline for the entire engineering organization.
• Introduced on-demand environments to better support acceptance testing and reduced time to production.

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Technologies:

Tibrio, a spinout from Zeeto, connects advertisers with targeted, first-party audiences that are ripe for monetization. Through its proprietary technology and various web properties, Tibrio acquires over 100k new users every day, sells 1+ million leads each day, and sends 2+ billion emails per year.

I was recruited into Tibrio to build and grow the engineering and technology operations for the company. Partnering with the CPO, I scoped and prioritized our product and technology roadmap. I hired a lean team of 6 and used an agile development process to iterate on our consumer-facing web properties, optimizing for conversions, engagement, and revenue.

Key Accomplishments:

• Established a culture of product-focused engineering.
• Instituted code review and QA processes and implemented a CI/CD pipeline.
• Reduced AWS monthly costs by 52% through capacity planning, right-sizing our infrastructure, and autoscaling.
• Launched a re-imagined concept for one of our sites, increasing monthly revenue by $50k
• Minimized email delivery costs by building a proprietary email marketing solution responsible for ~5M emails per day.
• Collaborate with the rest of the executive team to determine project scope and identify meaningful KPIs and ensure those KPIs are met.

Technologies:

Zeeto is an ad network that uses questions to discover data and then uses the answers to target ads.

Reporting directly to the CTO, I manage a growing engineering team and am responsible for the complete development lifecycle of our groundbreaking registration marketing SaaS platform. I work closely with the Devops, Business Intelligence, Data Science, and Optimization teams to lead product-focused engineering efforts. I oversee all infrastructure and code architecture decisions to ensure our various applications are scalable and resilient.

Key Accomplishments:

• Act as chief architect in the development of our proprietary lead routing platform. This effectively saved over $60k by not having to rely on a 3rd party tool for lead delivery.
• Assumed ownership over the Software Development Lifecycle (SDLC)
• Enforce code reviews, ensuring that code meets quality standards and is thoroughly tested. This resulted in fewer defects released to production.
• Work closely with the product team to deliver quality products while following an agile-based workflow.

Technologies:

Zeeto is an ad network that uses questions to discover data and then uses the answers to target ads.

I joined Zeeto as the second technical hire and was responsible for the redevelopment of our core data monetization platform.

Key Accomplishments:

• Introduced unit/functional testing and TDD methodologies to the business resulting in fewer bugs in production.
• Built CI/CD pipelines and automated deployments to our various environments, decreasing effort and time required to execute deployments.
• Worked on architecture and development of our internal data monetization and lead generation platform.
• Took over ownership of the provisioning and management of infrastructure on AWS

Technologies:

Applus+ RTD is an international company specialized in non destructive testing and Inspections.

I worked on a small team to administer on-site servers and to build software projects for clients.

Key Accomplishments:

• Combine large amounts of geospatial data to build reports that tracked the inspection of oilfield pipelines.
• Administer a network of windows and linux servers to host over a dozen client-facing websites.
• Work with management (internal and 3rd party) to gather requirements and plan out software projects tailored specifically to the client’s needs.

Technologies: