Each episode, a remarkable LGBTQ+ artisan, gives viewers an inside look at their unique creative process, while exploring the impact their queer identity has on their work.

I researched, contacted, pre-interviewed, and booked experts from the creative industry and celebrity artists, such as RuPaul’s Drag Race All Stars winner Trinity The Tuck, Lady Gaga’s mask designer Lance Victor Moore, and celeb-favorite jeweler George the Jeweler.

After developing the shot list, visual style guide, and interview questions, I traveled to direct and shoot the episode using camera, lighting, and audio equipment, or arranged and managed a freelancer for the task.

I efficiently reviewed, scripted, and edited hours of footage into a compelling 5-15 minute video, incorporating color correction, music, voice-over, sound effects, graphics, and animations using Adobe Premiere Pro, Photoshop, and After Effects.

I edited and tailored the video into platform-specific versions, such as adjusting the YouTube cut's hook shot, story structure, visual framing, and graphics to cater to Snapchat’s audience and video dimensions.

After securing final approval, I packaged and shipped the video with a carefully crafted description, headline, and thumbnail.

Upon publication, I analyzed video performance data and experimented with new headlines and thumbnails to achieve optimal click-through rate and audience retention.