Reid Organization Is Now Doing Business As Real ROI, A Division Of Reid Organization, Inc.

Online, July 21, 2011 (Newswire.com) - Reid Organization, Inc. has officially changed its name to Real ROI®. A division of Reid Organization, Inc. is our temporary slogan while we continue with our re-branding strategy online.

Scott Reid, 29, CEO of Real ROI has also announced plans for its first franchise in Miami. "We are aggressively pursuing franchising options with our business model," says Reid. "We have a presence now across 10 counties in Florida and looking to expand; I am confident with our new team and business plan we can strive to become the best real estate company in the nation. A rating not chosen by us, but dynamically by our investors. That is our true vision and we owe it to the investor to deliver."

"With the new name, comes new technologies and progress," says Justin Smith, VP Internet Strategy & Development. "The name is the first aspect of your business that prospects have to pick up on or relate to, it is what people remember most; therefore it must be an accurate representation of your product or service offering. Through many market conditions over the last five years we have consistently produced results on our model, and really see the perfect franchise opportunity".

Scott Reid adds, "The name has multiple meanings; The 'Real' stands for both 'Authentic' and 'Real Estate', while 'ROI' stands for 'Return on Investment' as well as 'Reid Organization, Inc'. With the collective drive and ambition of our new team and our technologies and systems, we are finally ready to roll out a unique and truly innovative real estate franchise opportunity."

"We are targeting a small brokerage firm in Miami for first Real ROI® franchise," says Reid. Since Miami growth has slowed, opening a franchise in South Florida will be a good opportunity to maximize our growth potential in this market while simultaneously building our first case study for future franchisees."

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