How Do They Do It? Logo Design Process Revealed

MyNiteLife

Chris Spooner tells us a bit more about the creative process behind the MyNiteLife logo. He made this logo for a friend’s website. In this article he discusses the entire project step by step: from conception to completion.

WebMynd

I’m sure you remember David Pache (a.k.a Dache). I already features some of his logos as the logo of the week. WebMYnd is a product which is a plugin for your browser that turns your web browsing into an extension of your own memory. The main aspect of their brief was to create an identity which would communicate the idea of collecting everything you look at on the web in one place and to inspire the idea of extending your memory. In this article, Dache tells us how he tried to translate this idea in to a great design.

Sikbox

Sikbox is a web application that allows you to add a live search to your website. The designer start by looking at some references. The next step was to try and sketch some logos on paper and finally, after a lot of revisions and refinements, he came up with a great logo the fits the brand nicely.

Metro Aviation

This is a pretty big article that explains every aspect of the logo design process for Metro Aviation. You can see every little change the designer made. Sometimes he had to take a totally different approach, while sometimes he only had to adjust some colours. You can also download a PDF file that shows you all the different versions of the logo.

VividWays

Another logo design process explained by Chris Spooner. He had to create a logo for VividWays, a new blog focussing on the topic of personal development and colourful living. It aims to inspire readers through ideas and tips on how to live a colourful live. The creative process behind this logo is well explained and I think that he can be proud of the result.

Aspire Hypnotherapy

Gavin Elliot was approached by Carrotmedia for a full branding and web project. First of all, Gavin suggested several names, such as Utopia, Elysium and finally Aspire. The next step was the creation of a clean, clear and tasteful logo. The designer and the client came to a consensus pretty fast, and so the Aspire brand was born.

UKE

Jacob Cass is probably one of the most famous logo designers on the web. I’m sure you’ve already visited his blog, justcreativedesign.com. In this article he guides us through the process of creating the identity and logo design for UKE. Jacob uses a really well structured approach and he tells us more about every detail of this project.

Obama Logo

This article doesn’t really describe the design process of the Obama logo, but it does show us some of the logos that weren’t selected. I thought this was a pretty interesting post, that’s why I’ve added it to the list.

Ultimate Potential

Another logo that was made by Jacob Cass. Once again he explains every aspect from the design process: the brief, his research, some of his sketches, the presentation and finally the finished logo. Jacob had to create a logo for Ultimate Potential, a business that offers a variety of services that improves ones lifestyle, body and mind.

Scroll Magazine

Scroll is a magazine for people who love web design and who are intrigued by the endless possibilities of the web. It’s a magazine that has to evoke a feeling of excitement. Veerle Pieters offers us insight into the design brief and the design process. She explains everything with the help of some of her sketches.

JoomlaBamboo

Graham Smith made this logo for a website that specializes in minimal Joomla templates. Graham was able to create a clean, minimalistic logo that fits the brand perfectly. He hit the sweet spot pretty fast, so this article is rather short.

Qlicks

Qlicks is an internet marketing company, specialized in strategic marketing communication. Dirk Leys starts by explaining the design brief. Based on this design brief, he created some sketches on paper. The next step was to transfer his ideas from paper to computer. The last thing he needed to do was picking the right colour and voala… a new brand was born.

Fitucci

In this article, Jacob offers us insight into the creative process behind the logo and the creation of the logo itself. His goal was to create a stylish logo for Fitucci, a company that supplies state of the art doors and windows. Another great logo from a great designer.

Butterfield Photography

Butterfield Photography is a photography duo from Southern Arizona, USA. They specialize in wedding photography and sport photography. The designer had to work with some constraints, but still he was able to deliver a beautiful logo. Don’t forget to read the great testimonial at the end of the post.

Ecometrica

Ecometrica is an independent business brining together experienced analysts and world-class scientists. David Airey had to design a distinctive brand for this new company. In this article, he gives you a brief insight in the design process of this logo.

Troove

David Pache is the owner of Helvetic Brands, an independent creative studio. David was asked to create a logo for Troove, a company that started out as a search engine. In this article you can follow the design process from start to finish: from the creative brief till the delivery of the logo and the feedback.

Wakeham Asbestos

Eighty-one was approached by Wakeham Asbestos for a full set of branding and the creation of a brochure and website. They started this project with the creation of a strong, bold logo that had to work on all types of media. Based on this logo, the designers created a brochure and a beautiful website as well.

BonFX

This article explains the creation of the BonFX logo in 23 steps. Prepare yourself for a really good documented design process with plenty of sketches. The result of this creative process looks good too.

Botanica

Laura Carrillo just opened a new store, called Botanica, and she was looking for a great logo. The logo had to be simple, scalable and memorable. This article tells you more about the design brief, the research, the sketches and the final mock-up.