10 Amazing Ambigram Logos

An ambigram is a typographical design or art form that may be read as one or more words not only in its form as presented, but also from another viewpoint. It was described by Douglas R. Hofstadter as a “calligraphic design that manages to squeeze two different readings into the selfsame set of curves”. It’s hard to design but the result can be beautiful. Here are 10 of the most amazing ambigrams on the web. Continue reading