The designer was inspired by this great story:
An old man once told a story about the two wolves fighting in each of us.
One stands for love, care, hope and happiness.
The other one is made of envy, fear, regret and lies.
-And which of them going to win?- asked the children.
-The one you feed.
Visit Brandstack if you want to learn more about this logo. And don’t forget to take a look at the rest of the designer’s portfolio.
very nce logo! i like it. 10x for the post
very nice logo! i like it!!! 10x for the post
Absolutely clever use of negative space. It simultaneously shows two wolves and the digit 2 at one time.
If you would like to cover an interesting logo, if you haven’t already, jagermeister’s label it self represents what would happen to you if you were to dink the bottle. There is a deer, surrounded by a circle with a cross on the top. Resulting meaning… “Oh deer god”
Very clever! I like it.
Just found this now!
Thank you for featuring my logo on your site, I am honored. What people miss at the logo -if you don’t point it out – is that I drew the old man telling the story into the negative space of the wolves 