Great post Kevin, creating a meaningful shape with negative space in logos can be tricky and you nearly always need to tweek and reshape letterforms.
That’s where you need to be careful, fiddling with letterforms can be disasterous, but some of these above work beutifully.
This is just lovely. TFS.
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Great collection, I love it.
.-= Jeff Kee´s last blog ..A New Wave of Websites for Realtors… =-.
when it works, negative space can be so powerful… suprised the fedex logo ain’t up there!
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Great post, and I love the Black Cat one, very inspired.
.-= Ian Devlin´s last blog ..iandevlin.com mentioned on Web Design Ledger =-.
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Your Comments I really enjoy looking at cleaver use of space especially in black and white some of these logos would work well in sculpture where negative and positive space can be viewed large and also phicially touched,laters from mike in australia.
Black cat is my favorite
Hah thank you Milos! I’m glad you like it!
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check my “PencilHouse” logo here http://www.behance.net/gallery/logos-07-10–PAl/733927
Nice collection. Excellent use of negative space can be seen in these logos. Black cat and Human are my favorites.
Great job guys…
Wiesinger Music is my favourite.
These are really fun – it must have taken you a while to collect this group. I’ll admit though the Healthful Additions one took me a little while to register. I guess that means it was well done!
Some great examples, really clever. Thanks for the collection.
The one that says Human, is my favorite, using negative space is something I’ve never even considered until now.
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Some great negative space logos here ! Nice round-up.
The use of negative space is great for logos thanks for the great ideas