About the book
This book combines two of my favorite passions: design and marketing. Those two domains are like bread and butter; marketing and design need to be in perfect harmony in order to create a good campaign. However, this is harder than it sounds. This book helps us improve commercial designs via tips and examples.
The Blue Lady’s New Look was written by the JKR Design Gazette. JKR stands for ‘Jones Knowles Ritchie’ and it’s a leading UK package design agency based in Camden, North London. Since 2008 they offer a design gazette, produced by creative director Silas Amos. The design gazettes covers various marketing-related topics which they bundled in this book.
The book consists of 52 articles. Every article is one page long, which is perfect for todays digital generation (thanks to Twitter, most people can’t be bothered to read long texts). The real-life examples used in every article make it much easier to understand. Some of you might even have some real-life experience with some of these examples.
Some articles might be a bit far-fetched, but they still offer useful insights. In one way or another, all these design tips can be implemented in your future designs.
The combination of short, informative articles and real-life examples make it hard to stop reading. And if that isn’t enough, every article has a title that makes your curiosity tingling, e.g.:
- Can bad taste make good branding?
- Can brands change outfits without tearing the fabric?
- Are the days of statics graphics numbered?
- How do you package something which has no form?
Win a free copy!
Are you so excited about this book you can’t wait to get your hands on it? Well this is your chance to win a free copy of ‘The Blue Lady’s New Look And Other Curiosities’. Here’s what you have to do:
- Post a comment stating how this book could be useful for you
- Don’t forget to enter your email address so we can contact you!
This contest closes on 23th February 2011. The winner will be picked randomly and he/she will be contacted via email. We will also announce the winner in this article.
Good luck everyone!
And the winner is…
The winner was picked randomly thanks to pickatrandom.com. First of all I’d like to thank everyone who participated. Unfortunatly, we can only pick one winner. And the winner is… *drumroll*… Brandon!
Congratulations, we will contact you via email!
Just writing my name to comment…
looks like a lovely book. It’d be useful for me to help me thinkn outside the box and I might get some ideas for general photography or my website for it.
Cheers,
Pa.
Sounds like a very interesting book. I’m very interested in learning more about design and marketing and I think this book would give me a lot of neat insights.
I am a corporate graphic designer for two restaurants in my area. I have recently become more involved in marketing and this book could be an excellent way to enhance my knowledge of both and how they work together.
Looks like an interesting book! Design & Marketing, killer combo!
A book on designing marketing or marketing design? Either way works, just a different viewpoint. Looks interesting.