1) Search Engines
One of the most versatile but often overlooked tools to monitor your online presence are search engines themselves. I’m sure most of you have already googled their own name and found some interesting results. Perform a quick search for your website/blog/company and take a look at the search engine result page. How does your website rank? Can you see your social media profiles? Which other websites link to your website?
When you’re talking about search engines you’re probably referring to Google. Google also allows you to search blogs and discussion boards, which might come in handy. Use Google Alerts to receive an email as soon as your keyword is found online. This is a great way to discover new discussions online.
Twittercounter gives you a lot of useful information about your Twitter presence. You get insights into the number of followers, tweets, influence ranking… There’s also a premium version with hourly updates, mentions, retweets and reports. The premium version also has multiple user support. Although the premium version is great, the free version isn’t half bad. There are some useful statistics in the free version that can help you monitor your online presence and influence.
Klout measures your online influence based on your ability to drive action. Every time you create content or engage you influence others. The Klout Score uses data from Twitter, Facebook, LinkedIn, and Foursquare. From this data, Klout measures how many people you influence, how much you influence them and how influential you are. One of the coolest features is the ‘Klout Style’ where you are assigned a profile that describes your online influence.
Want to know what people are saying about you or your website/blog on discussion boards? Try using boardtracker for this. It can be used in the same way as a search engine but instead of searching in websites, boardtracker searches in forum threads only. You can pre-define search terms and preferences and Boardtracker will notify you in a number of ways (email, Jabber, Site) as soon as a thread matching your search term is posted on any of the thousands of forums they track.
So far we’ve discussed tools that help you monitor websites, twitter and discussion boards. But there’s another big part of the online world that we haven’t explored yet: weblogs. Enter Blogdigger… This websites is a search engine for RSS and blogs. It indexes blog content and makes it available for search. Blogdigger also makes all search results available in RSS or Atom, so users can subscribe to keyword searches and automatically be notified, via the News Aggregator of their choice, of new content pertaining to their interests