Online Self Promotion For Creatives: The eBook

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This 215 page book discusses various aspects of online self promotion, including establishing a target market, creating a USP, how to use social media, advertising, collaborations and much more. It’s packed with useful tips that can help you to improve your online self promotion. Here are some early reviews of this ebook:

Alex Mathers has mastered the methods for effective self-promotion in the creative world. As we all know, most creative talent goes unnoticed. In “10 Steps to Powerful Online Self Promotion for Creatives,” Alex provides invaluable insights that are practical and illuminate the path to getting the respect you deserve.

- Scott Belsky (Founder of Behance, the 99%, Author of Making Ideas Happen)

Alex’s book is all you’ll ever need to become an expert yourself. He dispels the outdated “filthy lucre” myth to which artists have long clung & replaces it with the tools to give you confidence in your ability to promote yourself with integrity.

- Jerelle Kraus (former New York Times Art Director)

Buy This eBook

The book sells at $27 USD on launch (March 10th 2010) and $39 thereafter. I think this is a great deal for a lot of valuable information. Click here for more information about the purchase of this ebook.

About The Author

Well, I also had the opportunity to interview the author of this book: Alex Mathers;

Welcome to TheRoxor! Can you please introduce yourself to our readers?

Thank you! I am an illustrator and designer living in London, UK right now. I studied geography at university, although I decided to return to my interest in art and design a while after completing the course and working in the property industry. I’m a fan of war films, obscure electronic music, writing, Japanese things and contemporary design. I currently run two sites.

One is Red Lemon Club, a site for creative professionals aimed at sharing various methods and discussions on online self promotion. Ape on the Moon, my other site, is a blog showcasing the best in contemporary illustration styles and techniques, featuring a host of excellent illustrators. I also contribute to Design Taxi and am about to join the contributing team at productivity for creatives site: the 99%.

Let’s start with the most obvious question: why did you decide to write this book?

The book is a direct result of the site that I set up: Red Lemon Club. Red Lemon Club was set up to focus my own efforts as an illustrator of researching the best online methods and theories behind effective and up to date self promotion, aimed specifically at creatives. The site was built to share what I found with the creative community, and I get a nice buzz doing so. I hadn’t seen anything like that when I was going about promoting my own work, so Red Lemon Club and the book was the result of me scratching my own itch. The book was written with the intention of dramatically improving the self promotional effectiveness of all kinds of creative professionals.

If you have to choose the most important step of self promotion, which one would it be?

I think the most important step that I talk about in my book is the first one, ‘adapting’, which isn’t actual method of promotion in itself. The step deals with establishing your unique selling point, building a brand and developing credibility as a creative professional. Without this grounding, self promotion is a very difficult task.

You obviously talk about social media. Social media has gained a lot in popularity over the previous years. But how do you think that social media will evolve in the future?

I think sites like Facebook and Twitter will continue to thrive and grow well into the future. I think as time goes on, there will be ever greater emphasis on the way in which people with similar interests group together and engage with each other. I also think the methods for sharing media on social networking sites will become ever more sophisticated, making it easier and more effective for creatives to market their work.

Even bad publicity is still publicity… Do you agree? Why (not)?

I think bad publicity can be good for the marketing drive of certain companies and individuals in the short term. But it can never add to the reputation and credibility of professional organizations and the important element of relationship building that features in online self promotion. Generally, especially for those professionals who sell their services, bad publicity will not work if you intend on thriving for a long time.

Self promotion could take some time. Is there any way our readers can automate their self promotion?

Yes, this is an important issue that I stress all the time, including in my book. I’m always looking for ways to reduce the amount of time spent at the computer promoting ourselves by automating and time-saving.

There are many ways of making your self promotional strategies more efficient and time effective. Especially for more established professionals, delegation of certain tasks to others will really help in the automation of self promotion. The internet has many tools to help automate and organize most of the methods I talk about, for example, pre-scheduling blog posts for when you are away through WordPress and using platforms like Tweetdeck to send out multiple social media updates at once.

My new book has a large section on ‘maintenance’, which goes into many ways of prolonging the effectiveness of your marketing efforts online, and this includes a lot of time management and automation techniques.

Thanks again for providing us with this opportunity to interview you. Any final thoughts for our readers?

Thank you for having me. My final thought would be to focus on standing out in your industry. Look for ways to make what you do jump out from the rest. Once you achieve this, then your promotional efforts will become much easier.