1) The first 40 characters matter most

Regarding the SEO of your tweets, the most important part of your tweet are the first 40 characters. These 40 characters also include your username. Try to include the most important keywords of your tweet in the first characters for better search engine results.

2) Optimize your account

There are a few simple tips you should keep in mind when you fill in your personal information, such as;

Name / Username

As I already mentioned above, the first 40 characters of your tweet are really important for SEO. These characters are proceeded by your actual name and username. That’s why it’s important to choose a username that’s relevant to your brand/company/blog… You can easily change your name via your profile settings.

Biography

You can compare your bio with the meta description of a website. Use keywords that are relevant to your business for better indexing results. But don’t forget that your bio is limited to only 160 characters. Also, your bio is constantly indexed.

Website URL

Although the url has a “nofollow” attribute, it can still be usefull to drive traffic to your website. People who are interested in your tweets are likely to take a look at your homepage.

3) Think about retweets

Make it easy for your followers to retweet by limiting the length of your tweets. Every retweet is preceded by your username. So don’t forget to leave room for the phrase ‘RT @username’. This means that the maximum length of your tweets isn’t 140 characters, but 140 minus ‘RT @username’…

4) Use hashtags

Hashtags act as keywords. Prefix a keyword with a ‘#’ to create a hashtag. They help other users who are interested in that keyword to discover your tweet. Hopefully, this will also lead to a retweet. In this case, don’t forget the fourth tip!

5) Choose a good URL shortener

Not all URL shorteners redirect the user to the real URL. Choose a URL shortener that uses 301-redirects (permanent redirects). This way, search engines index the actual URL instead of the short URL. I suggest using bit.ly or TinyURL.