Exposure

This is probably the most obvious reason why you should write guest articles. Guest articles are read by hundreds, maybe thousands of new readers. Chances are high that they haven’t heard of you before. Via a guest article they will learn more about your skills and fields of expert. Guest articles can also be used as a form of marketing and self-proliferation.

Networking

Writing for other blogs is a great way of networking with other blog owners. Sometimes they’ll return the favor and write a guest article for your blog. These practices are a great way to share ideas with your colleagues.

On the other hand; networking is ideal for networking with the visitors of other blogs. Popular blogs will have a loyal reader base. I’m sure they will share their ideas by posting comments on your guest article. Don’t ignore them and join the conversation.

SEO

Most blogs have a small section at the bottom of the article where they include a small biography. You can use this biography to link to your own website. Writing for popular blogs with lots of visitors can be interesting from an SEO point-of-view.

Practice your skills

Guest articles can be useful as a practice for your design and/or writing skills. You could try new design techniques whilst writing a tutorial for a website. Readers will also post their opinion on your design process and they might even help you with certain problems. Writing for other blogs can also enhance your writing skills. This is a great advantage for copywriters.

Money

I know that not every blog offers a monetary reward for guest articles, but more and more blogs have chosen this path. Money has always been a great motivation. The amount usually depends on the popularity of the website and the quality of the article. Well-established blogs are more likely to offer a monetary reward. The amount of articles you’ve submitted before can also play a role in your reward.

Extra: subjects

So you’ve finally decided to start writing guest articles. The next question is: what are you going to write about? Design blogs usually accept various design-related articles, such as:

• Tutorials: learn your readers how they can design a poster, icon, background or even a complete website. This step by step guide is usually very popular.

• Freebies: design something from scratch and offer it for download as a freebie.

• Inspiration: collections of photographs, websites… that are good enough to inspire the readers.

• Articles: you opinion about a subject.

• Various: infographics, comics… try to be unique and give it your own twist.