It’s hard for products to stand out from the competition. Especially when you walk into a supermarket: you’ll see dozens of competing products on the same shelf. One of the easiest ways to grab the customer’s attention is via an eye-catching package design. But who creates these packages? In the first part of this series, you’ll learn more about some of the best package design studios in the world. Continue reading
Like most people, I love chocolate. We have some great chocolatiers in Belgium who make chocolates that you just can’t stop eating. Every chocolate brand has its own package design to stand out from the crowd.
Some of these chocolate companies use classic packages with beautiful ornaments and lovely typography. Other companies use a more modern approach with bold colours and strange shapes. In this article you’ll find some surprisingly cool chocolate package designs. Let’s take a look: Continue reading
A product’s packaging main purpose is to attract the customers attention (besides holding the product itself obviously). Nowadays it’s hard to stand out from dozens of competing products. That’s why companies try to change the colours or shape of their product packaging.
This can sometimes increase sales dramatically. A few simple adjustments can mean a world of difference. In this post I’ve collected 15 great package redesigns for your inspiration. Continue reading